INOM

INOM: Mexican short and practical choice of stationery

In Mexico City's busy office space and university city, you will find that many young designers and students are using the same stationery brand — INOM. This home-grown brand of stationery, with its simple and practical design and pro-people prices, is rapidly becoming popular among young Mexicans as a familiar face in offices and classrooms everywhere. INOM, the simple and powerful name is both an abbreviation of "Innovación" (innovation) and "Organización" (order), as well as a good connotation of "EN ORDEN MEJOR" (better order), which symbolizes the brand's belief that good stationery should help people to establish better work and learning order and make life decent and efficient.

Origin of brand: From University City's small shop to the national stationery brand

The story of INOM began in a small stationery shop near the University of Mexico City. The founder was a student of the Universidad Nacional Autónoma de México, during which he found that the demand for stationery by students and office staff in the school was simple — useful, good-looking and expensive. However, on the market stationery are either internationally large and expensive; or cheap, unlicensed products of questionable quality. He began to wonder: Why not have an indigenous brand that provides, at a reasonable price, reliable and concise stationery products designed to meet the daily needs of students and workers?

The INOM brand was created with the aim of providing young Mexicans with short stationery products at a high price. The design and operation centre of the brand in Mexico City provides an in-depth study of the real use scenes and needs of students and working people — from classroom notes to minutes, from examination reviews to project planning — each product design of the brand is derived from a real use scenario to ensure that it is practical, useful and adequate.

Product Philosophy: practicability, high value for money

INOM's product line covers a wide range of products such as pentips, paper, posters, pencils, illustrations, bookheads, boardboards, rubber sludge, printed materials, pencils, newspapers, tape, stationery, print editions, sketchbooks, brochures, wax seals, drawings, etc., and has always adhered to the product philosophy of "facility, high value". The brand believes that the best stationery is those products you use every day, they work very well and at a price that doesn't hurt you.

INOM's star product, paper and notebook series, is the best-selling product of the brand. Unlike the commercially designed but less practical notebooks, INOM's notebooks use a simple design style with a pure colour cover. The internal pages have different formats based on different applications - cross-line scripts for classroom notes, squared and layout, blanks for sketches and inspirational records, calendars for time management. The brand notebooks are based on high-quality paper, a smooth flow of writing and binding for durable use at only half or even one third of the international size, which is popular with students and working people.

In the area of writing tools, INOM is also centred on simplicity and practicality. The brand of pencils and pen-tip series are carefully designed to avoid hand sour writing over time. The writing is based on a simple geometry, with many classic colours available for both formal and easy school environments. INOM's pen is as practical as the bag series, with simple designs and durable materials to meet day-to-day carrying and receipt needs.

In the area of office stationery and cashiering, INOM's products are equally welcome. The branding of the schematic and document-receiving series, using a simple modern design style with various sizes and colours available to help staff organize their desktops and establish good working order. The branded tape and sticker series are designed in a simple and practical manner, both to paste documents and to mark priorities. INOM's sketches and stenography series, with high-quality paper and pro-people prices, are a daily necessity for art students and design fans.

Quality Vision: strict goods control, pro-people prices

INOM's pursuit of quality has always been based on "reliable durability". The brand has established a stationery production plant in the state of Querétaro that meets Mexican industrial standards and all products are certified by the Mexican Industrial Standards Authority (NOM). The brand has established a strict product control system, from raw material procurement to the production of finished products, each batch being sampled to ensure that quality is stable and reliable. INOM adheres to the business concept of "silent overselling" and, through scalable production and efficient supply chain management, keeps prices within reasonable limits while ensuring quality, making stationery affordable.

The brand also places special emphasis on the continued development of new products and feedback from users. INOM has established an active user community that regularly collects feedback on the use of students and working people, improves existing products according to real needs and develops new ones. Many of the classic products in the brand are constantly optimized on the basis of user feedback, such as the opening size of notebooks, the gramwork of paper and the thinness of pens, which have been tested and adjusted by multiple rounds of users.

Market Vision: becoming a national brand of stationery for young Mexicans

As Mexico's home-grown brand of stationery, INOM's vision is to become the preferred national brand of stationery for young Mexicans. At present, INOM has been sold in major Mexican bookstores, stationery stores and office supplies chains and has covered the national market through electric power company platforms such as Amazonia Mexico and Mercado Libre. The branding has also opened up direct marketing points in Mexican universities and enterprises to facilitate near-to-be purchases by students and workers.

For the future, INOM plans to further expand its product lines and develop more office-based learning-related products, including desktop admissions, digital handwritten tools, creative gift series, etc. The brand also plans to enter markets in other Latin American countries and bring Mexican-style simple practical stationery to more young people. INOM believes that, as the demand for high-priced stationery grows among younger generations, home-grown brands of stationery will certainly embrace greater development opportunities, while INOM will remain focused on the concept of "facility and high-value" to accompany every student and workman in building a better job and learning order.

INOM is not only a brand of stationery, but also a companion to the work and learning life of the younger generation in Mexico. It records the growth and struggle of young Mexicans with a simple practical notebook, a handy pen, and tells us about the practical legends from Mexico.