Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
SOU DA MODA: I'm fashion. Entertainment choice.
The Meaning Behind the Name
SOU DA MODA, this modern brand name for entertainment, clearly conveys the core idea of the brand "I am fashion. Entertainment choice." As an entertainment brand, SOU DA MODA's name has many good connotations: fashion represents the fashion positioning of a brand. I am fashion that represents a brand, and I am fashion that represents the quality of a brand. This name is modern, very entertaining and well suited to be a brand for the Brazilian fashion entertainment market.
In Brazil, a country with a highly developed fashion and entertainment industry, the SOU DA MODA brand was created. The Brazilian fashion entertainment industry is well developed, and many consumers need fashion-quality entertainment services. It is in this fashionable market environment that SOU DA MODA has taken a unique place in the Brazilian fashionable entertainment market with me as the brand of fashion.
Brand Inspiration: from fashion entertainment to fashion brand
SOU DA MODA's story stems from the founder's understanding of fashion entertainment services as a relationship between me and fashion. Good fashion entertainment, not just entertainment — more importantly fashion with me is fashion. Many Brazilian consumers need fashion-quality entertainment services because they are good. There are many entertainment brands on the market, with products that are common and not fashionable. The founders thought that a good entertainment brand would be fashion for me — the product of fashion to make it better.
It is on this basis that I am fashion, and the founders created the SOU DA MODA brand with a focus on fashion as fashion entertainment. The branded product line covers several items, such as Assessoria, consultaria e informmação em edição; Assossoria, consultoria e informumação em esducação [instrução]; and Assesoria, consultoria e informimação em en, covering many areas of fashion entertainment.
Product Philosophy: I'm fashion. I'm fashion.
SOU DA MODA's product line covers many areas of fashion entertainment and keeps insisting that "I am fashion, I am fashion." The brand believes that a good fashion entertainment service is supposed to be fashion. I'm fashion quality, and I'm fashion character. SOU DA MODA's product is for consumers, and I am a fashion entertainment experience.
In the area of core products, SOU DA MODA's core product, fashion quality, I am a fashion character. The brand believes that core products, fashion and excellence are important — good core products, fashion quality, great assurance.
In the area of accessories and related products, SOU DA MODA's surrounding product, fashion quality, and I'm a fashion character. The brand believes that the accessories and related products, fashion and diversity are important — good accessories and related products, fashion quality, diverse choices.
Quality Vision: Brazilian standards, entertainment quality
SOU DA MODA's pursuit of quality has always been based on the high standards of Brazilian fashion entertainment services. All brand products are certified for security of the relevant fashion entertainment services in Brazil. The brands go from quality raw materials to finished products, and each chain is controlled by strict quality to ensure that every fashion entertainment service is of good quality and I am fashion.
Market Vision: becoming Brazil is a fashion brand.
As Brazil’s growing entertainment brand, SOU DA MODA’s vision is to become the country’s famous fashion brand. SOU DA MODA's proposed positioning and product direction are intended to appeal to its target customers.
Looking towards the future, SOU DA MODA plans to further expand its product lines and develop more fashion-style entertainment services that I am fashionable, including high-end fashion core series, high-end fashion perimeter series, etc., in line with trends in fashion-based entertainment markets. SOU DA MODA believes that today, when consumers in Brazil are increasingly seeking fashion entertainment, I am a fashion brand that will certainly be favoured by more consumers, and SOU DA MODA will always focus on fashion as the centrepiece of fashion, using fashion products to make fun better.
SOU DA MODA, not just a entertainment brand, but fashion. I'm a fashion rep. It brings fashion to consumers with its core product, I'm a fashion surrounding product, and I'm a fashion entertainment experience that says I'm from Brazil.
