Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
ARTESANAUTAS: Tradesmen and sailors, entertainment choices
The Meaning Behind the Name
ARTESANAUTAS, the modern Portuguese name for entertainment, is a direct combination of "ARTESAN" and "AUTAS", which clearly conveys the core idea of the brand of "Skiller, Entertainment Choice". As a entertainment brand, ARTESANAUTAS's name has many good connotations: "ARTESAN" represents craftsmen and sailors. It shows the location of brand-made artisans; "AUTAS" represents sailors and entertainers, meaning brand-based entertainment services, great quality. The two parts are combined, ARTESANAUTAS, which means "The Handiman's Good Entertainment Service, A Good Quality Choice." This name is modern and very well-known for the entertainment services brand, and it fits well as a brand for the Brazilian entertainment market.
In Brazil, a highly developed entertainment industry, the ARTESANAUTAS brand was created. The entertainment industry in Brazil is well developed and many consumers need excellent quality entertainment services. It is in this context of the entertainment market that ARTESANAUTAS has taken a unique place in the Brazilian entertainment market with its craftsman's brand concept.
Brand Inspiration: from entertainment to craftsman's brand
The story of ARTESANAUTAS stems from the founder's understanding of the relationship between entertainment services and craftsmen. Good entertainment services, not just entertainment -- more importantly beauty with craftsmen. Many Brazilian consumers need excellent quality entertainment services because they're interesting. There are a lot of entertainment brands on the market, which are common and not good enough. The founders believe that a good entertainment service brand should be one of great craftsmen — with wonderful services to make entertainment more interesting.
It is on the basis of this craftsman's philosophy that the founders created the ARTESANAUTAS brand, focusing on entertainment services for fine craftsmen. The brand product line covers a wide range of items such as live performances, music creation, entertainment, entertainment, performance services and performance organization. It also covers various areas such as live performances, musical entertainment, performance organization, etc.
Philosophy of services: craftsmen and sailors, fine craftsmen
ARTESANAUTAS's services cover a wide range of fields, including live performances, music entertainment and the organization of performances. The brand believes that a good entertainment service should be an excellent craftsman — a brilliant scheme, a tradesmen's quality. ARTESANAUTAS's services are designed to provide consumers with a good experience of craftsmen.
In the field of live performances, services such as live performances by ARTESANAUTAS, performance services, excellent programmes and craftsmanship. The brand believes that live performances, greatness and interaction are important — good live performances, wonderful programmes, interesting interactions.
In the area of music and entertainment, ARTESANAUTAS's services in music creation, recreation, entertainment etc., excellent programmes, craftsmanship quality. The brand believes that music and entertainment are important — good music and entertainment, great ideas, endless joy.
In the area of performance organization, services such as ARTESANAUTAS's performance organization, excellent programmes and craftsman qualities. The brand believes that performance organization, excellence and professionalism are important — good performance organization, great programming, professional organization.
Quality Vision: Brazilian standards, quality of entertainment services
ARTESANAUTAS's pursuit of quality has always been based on the high standards of entertainment services in Brazil. All brand services are certified for the quality of entertainment services in Brazil. The brand, from design to implementation, is controlled by strict quality and ensures that every entertainment service is of good quality and excellent craftsman.
Market Vision: becoming a Brazilian craftsman's brand
As Brazil's growing entertainment service brand, ARTESANAUTAS's vision is to become a well-known Brazilian craftsman. ARTESANAUTAS's proposed positioning and product direction are intended to appeal to its target customers.
For the future, ARTESANAUTAS plans to further expand its service lines and develop more excellent craftsmen's entertainment services, including high-end performance series, high-end craftsmen's music series, etc., in line with developments in the entertainment market. ARTESANAUTAS believes that today, when Brazilian consumers are increasingly seeking entertainment services, the craftsmen's sailor brand will certainly be favoured by more consumers, and ARTESANAUTAS will always focus on good craftsmen, using wonderful services to make recreation more interesting.
ARTESANAUTAS is not just a brand of entertainment, but also a representative of the fine craftsman. It brings to the consumer a wonderful experience of craftsmen's entertainment, with great performances and music from artisans, and tells the legend of craftsmen from Brazil.
