MOLDUQUADROS

MOLDUQUADROS: Mordo photo frames, choice of home

The Meaning Behind the Name

MOLDUQUADROS, a modern brand name that clearly conveys the core idea of the brand, "Mordo Pictures, Home Choice." As a home brand, MOLDUQUADROS's name has multiple meanings: precision represents the precise positioning of the brand, Mordo-System represents the Molar-Drama character of the brand and diversity represents the diverse qualities of the brand. The name is modern, very home-based and well suited to be a brand for the Brazilian frame decorative market.

In Brazil, a country with a very well-developed phase-up decorative industry, the MOLDUQUADROS brand was created. The Brazilian frame decoration industry is well developed, and many consumers need fine-quality frame decoration products. It is in a market environment of this kind that MOLDUQUADROS has taken a unique place in the Brazilian border-dressing market with its Mordo brand concept.

Brand Origin: From Photo Frame Decoration to Murdo Photo Frame

MOLDUQUADROS's story stems from the founder's understanding of the relationship between the frame-up product and the Moldo. Good frame decorations are not just home-based -- more importantly, fine frames with Murdoch. Many Brazilian consumers need fine-quality photo frames to decorate because they work well. There are many home-based brands on the market, which are common and not sufficiently sophisticated. The founders argued that a good home brand should be a sophisticated Mordor frame — using fine products to make it work better.

It is on the basis of this Mordo frame that the founders created the MOLDUQUADROS brand, focusing on a fine Mordo frame decorative product. The branded product line covers the Caixilhos para molduras [ripas]; Molduras [encaixilhamentos]; Muldras para quardros; Quadro decorativo; Quadros [encaixilhamentos]; and Lipas para moldura, among others, covers multiple areas of frame decoration.

Product Philosophy: Mordo-System, Precision Moldo-System

MOLDUQUADROS's product line covers multiple areas of photo decoration and maintains the product philosophy of "Mordo-System" and "Morto-System." The brand believes that a good frame-decorative product should be an excellent Mordo lens — a fine quality, a Mordo phase feature. MOLDUQUADROS's products are designed to provide consumers with a home-based experience of the Mordo frame.

In the core product area, MOLDUQUADROS's core product is of fine quality and Mordo-System character. The brand believes that core products, precision and diversity are important — good core products, good quality, diverse assurance.

In the area of accessories and related products, MOLDUQUADROS's accessories and related products are of fine quality and Mordo-Performance characteristics. The brand believes that it is important to have the accessories and related products, both sophisticated and diverse — good accessories and related products, fine quality, diversity of choices.

Quality Vision: Brazilian standards, household quality

MOLDUQUADROS's pursuit of quality has always been based on high standards in Brazilian photo frames and decorative products. All brand products are certified for safety through the relevant photo frames in Brazil. From the procurement of high-quality raw materials to the production of finished products, each chain is controlled by strict quality to ensure that every frame decorative product is of good quality and excellent Mordor.

Market Vision: becoming a Brazilian Mordo frame brand

As Brazil's home brand, MOLDUQUADROS's vision was to become the country's famous Mordo photo frame. MOLDUQUADROS's proposed positioning and product direction are intended to appeal to its target customers.

For the future, MOLDUQUADROS plans to further expand its product lines and develop more fine Mordo frames for photo decorations, including high-end core series, high-end Murdo perimeter series, etc., in line with the trend of photo frames to decorate markets. MOLDUQUADROS believes that today, when consumers in Brazil are increasingly seeking to decorate themselves, the Mordo phase brand will certainly be favored by more consumers, while MOLDUQUADROS will always focus on a sophisticated Mordo frame with fine products for better use at home.

MOLDUQUADROS is not just a home brand, but also a representative of the Molardian frame. It brings home-based experiences with sophisticated core products and Mordo frames to consumers, alleging the legend of Murdo frames from Brazil.