COC

Application No.: 2624094
Registration No.: 2624094
Country / Region: Australia
Nice Class: Class 20
Trademark Status: Registered
Registration Date: 2026-09-11
Expiry Date: 2036-02-03
Owner: Xie, Enzhao

Goods & Services

Class 20

animal claws; non-metal threaded fasteners; baskets, not of metal; bed bases; slatted indoor blinds for windows; indoor blinds; bottle racks; carrycots; decorative objects [ornaments] made of wood; wood carvings; seats adapted for babies; seats for children; book shelves; wall cupboards; clothes rails; armchairs; corks; corks for bottles; wall plaques of bone, ivory, plaster, plastic, wax or wood; doors for furniture; ergonomic furniture; fittings, not of metal, for windows; fittings, not of metal, for beds; flower pot supports; boxes of wood or plastic; furniture fittings, not of metal; hand-held mirrors; hat stands; infants' cradles; inflatable furniture; dog kennels; kennels for household pets; mirrors [looking glasses]; mirrors being items of furniture; non-metallic furniture fittings; works of art of plaster; works of art of plastic; works of art made of wax; works of art and decorations being sculptures made of wood; pet furniture; picnic benches; picnic tables; photo frames; frames for photographs; picture frames; stools; pet cushions; pillows; beds; beds for household pets; sofa beds; seats [furniture]; computer tables; ergonomic chairs for seated massage; office chairs; chairs; bathroom mirrors; wall mirrors; clothes racks [furniture]; furniture; bins, not of metal; non-metallic refuse bins, other than for domestic purposes; bins made of wood; wooden bins; wooden crates; wooden furniture; furniture of plastic materials; ladders of wood or plastic

PriceCNY 16,000.00

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BRAND STORY

Brand Story

Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.

COC: Home of light luxury, choice of quality

The Meaning Behind the Name

COC, a simple, modern name that sounds very luxuriant, is the clever combination of English "C" (Chic, Luxury) and "O" (Original, Original), which clearly conveys the core idea of the brand "Little Home, Quality Choice". As a household goods brand, COC's name has many good connotations: it sounds simple and light, like the home product of this brand -- light luxury and taste; it also implies "Chic" and "Original", meaning brand home products, light taste, original design. Three letters combined, COC, meaning "the home of light luxurious origin, choice for quality." The name is simple and modern, very luxuriant, very home-branded and well suited as a brand oriented towards light luxury markets.

In Australia, a highly mature home-based country, the COC brand was launched in 2026. Australia's light luxury home market is very mature, and many consumers prefer light luxurious home products. It is in such a light quality market environment that COC has taken a unique place in the Australian household goods market with its home brand concept.

Brand Inspiration: from light luxury to original brand

COC's story stems from the founder's understanding of the quality of a light home. Homelessness is not just expensive — it's a life attitude, it's the pursuit of quality. Many consumers do not want to buy too expensive luxury homes, but they don't like too cheap products — what they want is light luxury domestic goods. There are many home brands on the market that are either too expensive or of poor quality. The founders believed that a good home brand of light luxury should be original — with its original design and the quality of light luxury.

It is on the basis of this light luxury home concept that the founders created the COC brand, focusing on home-based products originally created by light luxury. Since its registration in 2026, the product line has covered a wide range of items such as animal claws, non-metal fixes, baskets, bed racks, blinds, bottle frames and carvings. It covers various areas including home decorations, furniture accessories, home placements, etc.

Product Philosophy: light luxury home, original quality

COC's product line covers a wide range of areas such as home decoration, furniture fittings and home placements. It has always adhered to the product philosophy of "light luxuries, original quality". The brand believes that good home-based products should be original — tasteful and of good quality. COC's products are designed to bring home experiences of light luxury to quality-seeking consumers.

In the field of home decoration, COC's blinds and ornamental products, light design, original style. The brand believes that home decorations and design are important - good decorations, tastes, family styles.

In the area of furniture fittings, COC's bed frame, non-metal tightware and other products, light luxurious quality, original design. The brand believes that furniture parts, quality and design are important — good accessories, good qualities and good looks.

In the area of home placements, COC's carvings, various household plasters, light luxurious and tasteful. The brand believes that home-making, taste is important — good placements that reflect the master's taste.

Quality Vision: Australian standards, light luxury quality

COC's pursuit of quality has always been based on the high standards of home-based products in Australia. All brand products are certified through relevant home-based product safety and quality in Australia. Brands are purchased from high-quality raw materials to finished products, and every link is controlled by strict quality, ensuring that each product is of reliable quality and taste.

Market Vision: becoming Australia's light luxury home brand

As Australia's growing home brand, COC's vision is to become a well-known Australian light luxury home product brand. COC's proposed positioning and product direction are intended to appeal to its target customers.

For the future, COC plans to further expand its product lines and develop more home-based products of light luxury, including light luxury decorator series, original home line, etc., in keeping with developments in light luxury home markets. COC believes that, in a day when people are increasingly seeking home-based quality, light-luxury brands will certainly be favoured by more consumers, and COC will always focus on light-luxurious originality, using tasteful products to enhance the tone of his family.

COC is not just a home brand, but also a subnounary term of luxury. It offers a tasteful home experience to quality-seeking consumers with a light luxury home product, which is described as a family legend from Australia.

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