Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
FALCON — Professional business, service growth
The Meaning Behind the Name
As a category 35 business service brand, it represents the concept of professional, efficient and reliable business services. The brand believes that good business services are not just helping businesses to do their jobs, but rather to accompany them in growing up. This name conveys the brand's pursuit of profession and service.
In Korea, where the business services industry is well developed and SMEs are in great need of professional services, commercial service brands have a wide market. The Republic of Korea had a large number of small and medium-sized enterprises (SMEs) who wished to find professional, reliable business service partners.
Brand Inspiration: Starting with the idea of business services as a company.
The story of a brand is derived from the founders ' understanding and pursuit of business services combined with enterprise growth. The founders found that many SMEs needed professional business services, but could not find partners who truly understood their needs and were accompanying them in their growth.
The founders believed that good business services were not just a programme for enterprises, but rather a genuine understanding of their needs and accompanying them to grow up. A good business service brand should be like a growing partner of an enterprise and help it to solve problems in good faith. It was on that basis that the founders created this commercial service brand.
Service Philosophy: professional efficiency and accompanying growth
The branded services cover a wide range of commercial service areas, including advertising promotion, marketing, business consulting, sales support and so on, and have always adhered to the service philosophy of "professional efficiency and accompanying growth". The brand believes that good business services are not just about doing things, but about helping businesses grow.
Quality Vision: Korean standards, professional reliability
The brand's pursuit of service quality has always been based on high standards in the commercial services industry in Korea. Korea's business service industry is very mature, professional and reliable. All brand services are provided by experienced professional teams, from initial communication to programme implementation, with each element pursuing professionalism and efficiency.
Market Vision: becoming the first brand of SME services in Korea
As a commercial service brand that has grown in Korea, the brand vision is to become the first brand of services for SMEs in Korea. Although brands are not registered for long periods of time, the positioning of services based on professional companionship has begun to attract attention from SME clients.
Brands, not just a commercial service brand, but also the transmitter of the concept of "accompaniment." It uses professionally efficient services to accompany the growth of each SME.
