Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
가온 GAON — Twilight costumes, personal life.
The Meaning Behind the Name
As a category 25 clothing brand, it represents the idea of fashionable, personal and dynamic garment products. The brand believes that good clothing is more than just a sexual expression. The name conveys the brand's quest for currents and personality.
In South Korea, a country with a highly developed culture and a strong focus on personal expression among young people, there is an extensive market for the brand of fashion. The young people of Korea are very concerned about the fashion flu and personal expression.
Brand Inspiration: Start with the idea of "live your life in your favorite clothes."
The story of brands stems from the founder's understanding and pursuit of a combination of clothing and personal expression. The founders found that many young people wanted to find fashion, personality and designable clothing, but the market was either too fast or too expensive.
The founders think that good fashion is not just a follower, but rather an extension of your personality -- good clothes. A good fashion brand should be like a current partner who knows you, helping you find the one that best reflects your personality. It was on that basis that the founders created this fashionable brand.
Product Philosophy: trend design, personal expression
The branded product line covers a wide range of fashionable clothing products, including street winds, leisure winds, sports winds, fashion accessories and so on. It has always adhered to the "tide design, expression of personality" product philosophy. The brand believes that a good fashion is not just nice, it's more of a character — a good dress that keeps up with the trend and you wear your own style.
Quality Vision: Korean standards, current quality
The brand's pursuit of quality has always been based on high standards in the Korean fashion industry. The Korean fashion industry is well developed and focuses on design and quality. High-quality fabric is chosen for all brand products and carefully designed by experienced designers.
Market Vision: becoming the first brand of Korean fashion clothing
As a popular brand of Korean clothing, the brand's vision is to become the first brand of Korean fashion. Although brands are not registered for long periods of time, the positioning of products based on a trend towards personality has begun to draw attention to young people who seek it.
Brands, not just a dress brand, but also the expression of the idea of "personal sex." It uses fashionable personal clothing to enable every young person to wear his or her own personality style.
