GARNIER

GARNIER: Kanil, the choice of glasses.

The Meaning Behind the Name

GARNIER, the modern brand name of the glasses, clearly conveys the core idea of the brand "Carnier, the choice of the glasses." As an eyeglass brand, GARNIER's name carries many good connotations: fashion represents the style positioning of a brand, Kanil represents the Kanak character of a brand, and high quality represents the quality of a brand. The name glasses is modern, very eyeglass brandy and well suited as a brand for the Brazilian market.

In Brazil, a country with a highly developed eyeglass industry, the GARNIER brand emerged. The Brazilian eyeglass industry is well developed, and many consumers need fashion-quality glasses. It is in such a market environment for glasses that GARNIER has taken a unique place in the Brazilian market for glasses with its Carnier brand concept.

Brand Inspiration: From the eyeglass product to Carnier brand

GARNIER's story stems from the founder's understanding of the eyeglass product's relationship with Cainier. Good glasses, not just glasses -- more importantly fashion with Carnier. Many Brazilian consumers need fashion-quality glasses because they are good. There's a lot of eyeglass brands on the market. They're common and they don't have enough fashion. The founders believed that the good glasses brand should be a fashion Canier — using fashion products to make them work better.

It is on the basis of this Carnier idea that the founders created the GARNIER brand, focusing on fashion Canier's glasses. The branded product line covers a wide range of products, such as Armação de óculos; Cordíes para óculos; Correntes para óculos; Estojos de óculos; Áculos; Áculos de Sol; and Áculos para esportes, covering many areas of eyeglass products.

Product Philosophy: Kanir, Fashion Canier

GARNIER's product line covers many areas of eyeglass products and maintains the product philosophy of "Carniel, Fashion Canier". The brand believes that a good eyeglass product should be a fashion carnale - a fashion quality, a kanier character. GARNIER's product is to give consumers a fashion-canil eye experience.

In the core product area, GARNIER's core product, fashion quality and Carnier character. The brand believes that core products, fashion and quality are important — good core products, fashion quality, quality assurance.

In the area of accessories and related products, GARNIER's accessories and related products are of fashion quality and Carnieric characteristics. The brand believes that the accessories and related products, fashion and diversity are important — good accessories and related products, fashion quality, diverse choices.

Quality Vision: Brazilian standards, eyeglass quality

GARNIER's pursuit of quality has always been based on the high standards of Brazilian glasses products. All brand products are certified for safety of the glasses in Brazil. The brands move from quality raw materials to finished products, each of which is controlled by strict quality and ensures that every eyeglass product is good and fashionable.

Market Vision: becoming Brazil's Canier brand

As Brazil's emerging eyeglass brand, GARNIER's vision is to become the country's famous Carnier brand. GARNIER's proposed positioning and product direction are intended to appeal to its target customers.

For the future, GARNIER plans to further expand its product lines and develop more fashion-canil glasses products, including high-end fashion core series, high-end Carnier perimeter series, etc., in line with trends in the market for eyeglass products. GARNIER believes that today, when consumers in Brazil are increasingly looking for glasses products, the Cainier brand will certainly be favoured by more consumers, and GARNIER will always focus on fashion Canier, using fashion products to make them better.

GARNIER, not just a glasses brand, but also the representative of fashion Canier. It brings to the consumer a fashion carnal experience, using the fashion core product, Carnier's peripheral product, and tells the legend of Cainier from Brazil.