Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
FIQUE EM CASA: Stay home, software options
The Meaning Behind the Name
FIQUE EM CASA, a modern brand name for the software, clearly conveys the core idea of the brand "Home at Home, Software Choice". As a software brand, FIQUE EM CASA's name has multiple meanings: easy positioning of the brand, home-based presence at home and practical quality. The name software is modern, very software-based and well suited as a brand for the Brazilian application market.
In Brazil, where the application industry is highly developed, the FIQUE EM CASA brand was created. The Brazilian application industry is very well developed, and many consumers need easy-to-quality application products. It is in the market environment of such applications that FIQUE EM CASA occupies a unique position in the Brazilian application market with its home-based brand concept.
Brand Inspiration: from application to home based brand
The story of FIQUE EM CASA stems from the founder's understanding of the relationship between application products and stay at home. Good application products are not just software -- more importantly, easy and home-based. Many Brazilian consumers are in need of easy quality application products because they can be easily used. There are many software brands on the market, and products are common and not easy enough. The founders believe that a good brand of software should be home-friendly — with easy products to make the software work better.
It was on the basis of this home-based concept that the founders created the FIQUE EM CASA brand, focusing on applications that are easily available at home. The branded product line covers a wide range of items, such as Appricativos, baixáveis; Programmeramas de computador baixáveis; Programmeramas de Computador, Gravados; and Programmeramas Opracionais para computador, gravados, which cover many areas of the application.
Product Philosophy: Stay home, stay at home
FIQUE EM CASA's product line covers many areas of the application and maintains a product philosophy of "stay at home, be at home." The brand believes that a good application product should be home-friendly — easy quality, home-based. FIQUE EM CASA's products are designed to bring home-friendly software experiences to consumers.
In the core product area, FIQUE EM CASA's core products are of easy quality and remain home-based. The brand believes that core products are important — good core products, easy quality, practical assurance.
In the area of accessories and related products, FIQUE EM CASA's accessories and related products are of easy quality and remain home-based. The brand believes that it is important for the accessories and related products to be accessible and diverse — good accessories and related products, easy quality, diversity of choices.
Quality Vision: Brazilian standards, software quality
FIQUE EM CASA's pursuit of quality has always been benchmarked against high standards in Brazilian application products. All brand products are certified through Brazil-related application product safety. Brands are purchased from high-quality raw materials to finished products, and every link is controlled by strict quality to ensure that each application product is of good quality and easy to stay at home.
Market Vision: becoming a home-based brand in Brazil
As the software brand that Brazil has grown, FIQUE EM CASA's vision is to become a well-known home-based brand in Brazil. FIQUE EM CASA's proposed positioning and product direction are intended to appeal to its target customers.
For the future, FIQUE EM CASA plans to further expand its product lines and develop more readily available applications at home, including high-end easy core series, high-end perimeter series, etc., in line with developments in the application market. FIQUE EM CASA believes that today, when consumers in Brazil are increasingly seeking applications, home-based brands will certainly be favoured by more consumers, and FIQUE EM CASA will always be able to stay at the centre of home with easy products and better use of software.
FIQUE EM CASA is not just a software brand, but also an easy-to-be home representative. It brings home-friendly software experiences to consumers with easy core products, around-home products, and tells the tale of stay at home from Brazil.
