Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
Exitus: Export, Software Selection
The Meaning Behind the Name
Exitus, a modern brand name for the software, clearly conveys the core idea of the brand "Export, Software Choice". As a software brand, Exitus's name is many things: technology represents the location of the brand, exports represent its export characteristics and efficiency represents its efficient quality. This software is modern, very software-based and well suited as a brand for the Brazilian computer program market.
In Brazil, a country with a highly developed computer program industry, the Exitus brand was created. The Brazilian computer program industry is very well developed, and many consumers need quality software products in science and technology. It is in such a market environment for computer programs that Exitus occupies a unique position in the Brazilian computer program market with its brand concept of export.
Brand Inspiration: from computer program to export brand
The story of Exitus stems from the founders ' understanding of the relationship between software products and exports. Good software products, not just software -- more importantly technology and exports. Many Brazilian consumers need quality software products because they are good at technology. There are many software brands on the market, and they're common products. They don't have enough technology. The founders believed that a good brand of software should be an export of technology — the products of technology to make it work better.
It was on the basis of this concept of exports that the founders created the Exitus brand, focusing on software products exported by science and technology. The brand product line covers a wide range of items, such as Programas de computador [para download], and covers multiple areas of computer programs.
Product Philosophy: exports, science and technology exports
Exitus's product line covers many areas of computer programs and maintains the product philosophy of "Export, Technology Export". The brand believes that a good software product should be the quality of science and technology exports, as well as their characteristics. Exitus's product is to bring the software experience of technology exports to consumers.
In the core product area, Exitus's core products, science and technology quality, export characteristics. The brand believes that core products, technology and efficiency are important — good core products, technical quality, efficiency assurance.
In the area of accessories and related products, Exitus's accessories and related products, technical and technological quality, export characteristics. The brand believes that the accessories and related products, technology and diversity are important — good accessories and related products, technological quality, diverse choices.
Quality Vision: Brazilian standards, software quality
Exitus's pursuit of quality has always been based on the high standards of Brazilian software products. All brand products are certified for security of relevant software products in Brazil. From the procurement of high-quality raw materials to the production of finished products, brands are controlled by strict quality and ensure that each software product is of good quality and that technology is exported.
Market Vision: becoming a Brazilian export brand
As Brazil's growing software brand, Exitus's vision is to become a well-known Brazilian export brand. Exitus's proposed positioning and product direction are intended to appeal to its target customers.
For the future, Exitus plans to further expand its product lines and develop more science- and technology-exported software products, including high-end core technology series, high-end export perimeter series, etc., in line with developments in the computer program market. Exitus believes that today, when consumers in Brazil are increasingly pursuing computer programs, export brands will certainly be favoured by more consumers, while Exitus will always focus on the export of science and technology for better use of software.
Exitus is not just a software brand, but also a representative of the export of technology. It brings to consumers a software experience of scientific and technological exports with its core products, export-side products and legends of exports from Brazil.





