Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.

VIKSENSE: Vikant, Health Choice

The Meaning Behind the Name

VIKSENSE, a modern brand name for health, clearly conveys the core idea of the brand "Viconth, Health Choice". As a health-care brand, VIKSENSE's name carries many good connotations: moderation represents the moderate positioning of the brand, Vikant represents the Wiconth character of the brand and effectively represents its effective quality. This name is modern, very health-care and well suited to be a brand for the Brazilian pharmaceutical cosmetics market.

In Brazil, a highly developed pharmaceutical cosmetics industry, the VIKSENSE brand was created. The Brazilian pharmaceutical cosmetics industry is well developed, and many consumers need moderate quality pharmaceutical cosmetic products. It is in such a market environment for pharmaceutical cosmetics that VIKSENSE has taken a unique place in the Brazilian drug cosmetics market with its Vicomte brand concept.

Brand Origin: From Pharmaceutical Cosmetics to Wisconsin

VIKSENSE's story stems from the founder's understanding of the relationship between pharmaceutical cosmetic products and Wisconsin. Good pharmaceutical cosmetics products, not just health care — and more importantly moderation and Wisconsin. Many Brazilian consumers are in need of moderate quality pharmaceutical cosmetic products, as they work well. There are many health-care brands on the market, with products that are common and not moderate. The founders believed that the good health brand should be a gentle Wisconsin — using moderate products to make health care work better.

It was based on this Wirconth philosophy that the founders created the VIKSENSE brand, which focuses on moderate Wirconth's pharmaceutical cosmetic products. The branded product line covers Água termal; Áleos para uso medicinal; Preparaçães medicinais para crescimento do cabelo; Preparaçães para hagiene íntima para fins medicinais; and Prepar, among others, covers various areas of pharmaceutical cosmetics.

Product Philosophy: Vikant. Whispering.

VIKSENSE's product line covers many areas of pharmaceutical cosmetics and maintains the product philosophy of "Viconth, Wiiconth." The brand believes that a good pharmaceutical cosmetics product should be moderate to Wisconsin — its temperate quality, its character. VIKSENSE's products are designed to bring a moderate health experience for consumers and to bring about the health of Wisconsin.

In the core product area, VIKSENSE's core products, moderate quality, and Vikant character. The brand believes that core products, moderation and effectiveness are important — good core products, moderate quality, effective assurance.

In the area of accessories and related products, VIKSENSE's surrounding product, moderate quality, vixen character. The brand believes that it is important for the accessories and related products to be moderate and diverse — good accessories and related products, mild quality, diversity of choices.

Quality Commitment: Brazilian Standards, Health Quality

VIKSENSE's pursuit of quality has always been based on high standards for pharmaceutical cosmetics products in Brazil. All brand products are certified for the safety of pharmaceutical cosmetics in Brazil. The brands move from quality raw materials to finished products, each of which is controlled by strict quality and ensures that every pharmaceutical cosmetic product is of good quality and gentle.

Market Vision: becoming the Brazilian Vixon brand

As the health brand that Brazil has grown, VIKSENSE's vision is to become a well-known Wisconsin brand in Brazil. VIKSENSE's proposed positioning and product direction are intended to appeal to its target customers.

For the future, VIKSENSE plans to further expand its product lines and develop a greater number of moderate Viconth pharmaceutical cosmetic products, including high-temperature core series, high-end Viconth perimeter series, etc., in line with trends in the drug cosmetics market. VIKSENSE believes that today, when Brazilian consumers are increasingly pursuing pharmaceutical cosmetics, the Vikant brand will be favoured by more consumers, and VIKSENSE will always focus on moderate Wisconsin to make better use of health care with moderate products.

VIKSENSE is not just a health brand, but also a representative of gentle Wisconsin. It brings to the consumer a mild health experience of Wisconsin with its moderate core product, the Viconx's peripheral product, and speaks about the legend of Vikant from Brazil.