MITO

MITO: Myth, choice for health care

The Meaning Behind the Name

MITO, a modern brand name for health care, clearly conveys the core idea of the brand "The Myth, Choice for Health Care". As a health-care brand, MITO's name carries multiple meanings: nature represents the natural positioning of the brand, myths represent the mythology of the brand and security represents the safety quality of the brand. This is a modern health-care product, very well equipped with a health-care brand and well suited as a brand for the Brazilian infant food market.

In Brazil, a highly developed infant food industry, the MITO brand was created. The infant food industry in Brazil is very well developed, and many consumers need products of natural quality. It is in such a market environment for infant foods that MITO, with its mythical brand concept, occupies a unique position in the Brazilian infant food market.

Brand Inspiration: from baby food to mythical brand

The story of MITO stems from the founders' understanding of the relationship between baby food products and mythology. Good baby food products are not just health goods — more importantly, natural and myths. Many Brazilian consumers need natural quality infant food products because they are good for natural use. There are many health-care brands on the market, with products common and not natural. The founders believe that a good health brand should be a natural myth — using natural products to make health products work better.

It is on the basis of this myth that the founders created the MITO brand, focusing on natural mythical baby food products. The branded product line covers a wide range of items, including Alimento para bebêa; Alimento para bebábás de fratas; Alimento para bebábábás de legumes ou virduras; and Alimento para bebê à base de, covering various areas of infant food.

Product Philosophy: myths, natural myths

MITO's product line covers many areas of infant food and maintains the "myth, natural myth" product philosophy. The brand believes that good baby food products should be natural myths — natural qualities, mythology. MITO's products are intended to provide consumers with a natural mythical health-care experience.

In the core product area, MITO's core product, natural quality, mythology. The brand believes that core products, nature and safety are important — good core products, natural quality, security assurances.

In the area of accessories and related products, MITO's accessories and related products, natural quality, mythological characteristics. The brand believes that the accessories and related products, both natural and diverse, are important — good accessories and related products, natural quality, diversity of choices.

Quality Vision: Brazilian standards, health quality

MITO's pursuit of quality has always been based on high standards for Brazilian infant food products. All brand products are certified for infant food product safety in Brazil. From the procurement of high-quality raw materials to the production of finished products, brands are controlled by strict quality to ensure that every infant food product is of good quality and natural myth.

Market Vision: becoming a Brazilian mythical brand

As Brazil's growing health brand, MITO's vision is to become a well-known mythical brand in Brazil. MITO's proposed positioning and product direction are intended to appeal to its target customers.

For the future, MITO plans to further expand its product lines and develop more of the natural mythical infant food products, including high-end natural core series, high-end mythological peripheral series, etc., in line with trends in infant food markets. MITO believes that today, when Brazilian consumers are increasingly pursuing infant foods, mythic brands will certainly be favoured by more consumers, while MITO will always focus on natural myths and use their products to make health care better.

MITO is not just a health brand, but also a representative of natural myths. With its natural core products, mythical accessories and related products, it brings to consumers a health-care experience of natural myths that speak of myths from Brazil.