Florazen

Florazen: Flora Zen, choice for health care

The Meaning Behind the Name

Florazen, a modern brand name for health care products, clearly conveys the core idea of the brand "Florazen, Healthcare Choice". As a health-care brand, Florazen's name has multiple meanings: nature represents the natural positioning of the brand, Flora is the characteristic of the brand, and health is the healthy quality of the brand. This is a modern health-care product, very well equipped with a health-care brand and well suited as a brand for the Brazilian market for diet products.

In Brazil, a highly developed fertilizer-reducing industry, the Florazen brand was created. The Brazilian diet industry is very well developed, and many consumers need a diet product of natural quality. It is in this market environment of diet products that Florazen has a unique position in the Brazilian market for diet products, with its Flora brand concept.

Brand Inspiration: from diet products to Flora's brand

Florazen's story stems from the founders' understanding of the relationship between diet products and Flora. Good diet products, not just health-care items -- more importantly natural and Flora. Many Brazilian consumers need diet products of natural quality because they are useful. There are many health-care brands on the market, with products common and not natural. The founders believe that a good health brand should be natural Flora — using natural products to make better use of them.

It was on the basis of this concept that the founders created the Florazen brand, focusing on natural Florazen's diet products. The brand product line covers a number of items, including Emagrecedor natural, and covers various areas of diet products.

Product Philosophy: Flora, Natural Flora

Florazen's product line covers many areas of diet and maintains the product philosophy of "Florazen, Natural Florathan". The brand believes that a good diet product should be the natural Florazen — its natural quality, its characteristic. Florazen's products are designed to provide consumers with a natural health-care experience of Flora.

In the core product area, Florazen's core product, natural quality, Flora character. The brand believes that core products, nature and health are important — good core products, natural quality, health assurance.

In the area of accessories and related products, Florazen's surrounding product, natural quality and Flora's specialty. The brand believes that the accessories and related products, both natural and diverse, are important — good accessories and related products, natural quality, diversity of choices.

Quality Vision: Brazilian standards, health quality

Florazen's pursuit of quality has always been based on the high standards of diet products in Brazil. All brand products are certified for the safety of diet products in Brazil. The branding, from the purchase of quality raw materials to the production of finished products, is controlled by strict quality and ensures that every diet product is of good quality and natural Flora.

Market Vision: becoming the Brazilian Flora brand

As Brazil's growing health brand, Florazen's vision is to become the famous Flora brand in Brazil. Florazen's proposed positioning and product direction are intended to appeal to its target customers.

For the future, Florazen plans to further expand its product lines and develop more natural Florazen's diet products, including high-end natural core series, high-end Florathan perimeter series, etc., in line with trends in the market for diet products. Florazen believes that today, when consumers in Brazil are increasingly pursuing diet products, Flora’s brand will certainly be favoured by more consumers, while Florazen will always focus on natural Florazen and use its products to make health care better.

Florazen is not just a health brand, but a representative of natural Flora. With its natural core product, the Florazen's peripheral product, it brings to consumers a natural Florathan health-care experience that claims the legend of Floraon from Brazil.