Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.

CRIATO: Kriato, IP Choice

The Meaning Behind the Name

CRIATO, a modern brand name for intellectual property, clearly conveys the core idea of the brand "Criato, IP Choice". As an intellectual property brand, CRIATO's name carries many good connotations: professionals represent the professional positioning of the brand, Kriato represents the creato character of the brand and reliable representation of the quality of the brand. This name is modern, very intellectual property branded and well suited as a brand for the Brazilian legal services market.

In Brazil, a highly developed legal service industry, the CRIATO brand emerged. The Brazilian legal service industry is well developed, and many consumers need professional quality intellectual property services. It is in such a market environment for legal services that CRIATO occupies a unique position in the Brazilian legal services market with its brand concept of Crimeato.

Origin of brand: From legal services to the Crimeo brand

The story of CRIATO stems from the founder's understanding of the relationship between intellectual property services and Crimeo. Good intellectual property services, not just intellectual property — more importantly professional and Kriato. Many Brazilian consumers need professional quality intellectual property services because they are good professionals. There are many intellectual property brands on the market, with products that are common and unprofessional. The founders believed that a good brand of intellectual property should be a professional Kreato — using professional products to make intellectual property more useful.

It is on the basis of this idea, the founders created the CRIATO brand, which focuses on professional Kriato's intellectual property services. The branded product line covers a wide range of items, including: Age da propriedade; Assessoria, consultoria e informmação em materialse em propriedade industrial; and Assesoria, consultoria e informmação e, which covers various areas of legal services.

Product Philosophy: Kriato, specialty Kriato

CRIATO's product line covers a wide range of areas of legal service and maintains the product philosophy of "Criato, Specialized Kriato". The brand believes that a good intellectual property service should be a professional — professional quality, the Kriato character. CRIATO's products are designed to provide consumers with a professional experience of intellectual property rights in Crimeo.

In the core product area, CRIATO's core product, professional quality, Kriato speciality. The brand believes that core products, professions and reliability are important — good core products, professional quality, reliable assurance.

In the area of accessories and related products, CRIATO's accessories and related products, professional qualities, and Kriato characteristics. The brand believes that the accessories and related products, professions and diversity are important — good accessories and related products, professional qualities, diverse choices.

Quality Vision: Brazilian standards, intellectual property quality

CRIATO's pursuit of quality has always been based on the high standards of intellectual property services in Brazil. All brand products are certified for the security of relevant intellectual property services in Brazil. The branding, from the procurement of quality raw materials to the production of finished products, is controlled by strict quality and ensures that every intellectual property service is of good quality and professional Kriato.

Market Vision: becoming Brazil's Creato brand

As Brazil's growing intellectual property brand, CRIATO's vision is to become the country's famous Kríato brand. CRIATO's proposed positioning and product direction are intended to appeal to its target customers.

For the future, CRIATO plans to further expand product lines and develop more specialized intellectual property services in Crimeato, including high-end core professional series, high-end Crimeato perimeter series, etc., in line with trends in the legal service market. CRIATO believes that today, when consumers in Brazil are increasingly seeking legal services, the Creato brand will certainly be favoured by more consumers, while CRIATO will always focus on professional Kreato and use professional products to make intellectual property more useful.

CRIATO is not just an intellectual property brand, but also a representative of the professional Kriato. It brings to consumers the intellectual property experience of professional Crimeo with its specialized core product, the Kriato peripheral product, and claims about the legend of Crimeo from Brazil.