Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
COXINHANDO SALGADOS: Chicken burrito snacks, catering selection
The Meaning Behind the Name
COXINHANDO SALGADOS, the modern brand name for this restaurant, clearly conveys the core idea of the brand "Chicken Snack, Choice for Catering". As a restaurant brand, COXINHANDO SALGADOS's name carries many good connotations: taste represents the delicious positioning of the brand, chicken rolls represent the distinctive features of the brand, and professionals represent the professional qualities of the brand. The name is modern, very well-known and suitable for a Brazilian restaurant service market.
In Brazil, a highly developed catering industry, the COXINHANDO SALGADOS brand was created. The Brazilian catering industry is very well developed, and many consumers need good quality catering products. It is in such a market environment for catering services that COXINHANDO SALGADOS occupies a unique position in the Brazilian restaurant service market with its brand of chicken burrito snacks.
Origin of brand: From catering services to chicken croquettes
COXINHANDO SALGADOS's story stems from the founders' understanding of the relationship between catering products and chicken burrito snacks. Good catering products, not just food — more importantly, delicious and chicken burrito snacks. Many Brazilian consumers need delicious quality catering services because they are good for use. There's a lot of restaurant brands on the market, and their products are common and not good enough. The founders believed that a good brand of food should be a delicious chicken roll — with a good product to make the meal better.
It was on the basis of this idea of chicken roll snacks that the founder created the COXINHANDO SALGADOS brand, focusing on delicious chicken rolls for catering services. The branded product line covers a wide range of items such as Aconselhamento relativo a receitas culinária; Assessoria, consultoria e Informmação em culinária; and Assossoria, consultoria einformação relativa à prod, covering various areas of catering services.
Product Philosophy: Chicken tacos, delicious chicken burrito.
COXINHANDO SALGADOS's product line covers a wide range of areas of catering services and maintains the product philosophy of "Chicken Snack, Tasty Chicken Snack". The brand believes that a good catering product should be a delicious chicken roll — a delicious quality, a speciality of chicken rolls. COXINHANDO SALGADOS's product is to bring a delicious chicken roll of food and meal experience to consumers.
In the core product area, COXINHANDO SALGADOS's core product, delicious quality, chicken meatloaf feature. The brand believes that core products, delicious and professional are important — good core products, delicious quality, professional assurance.
In the area of accessories and related products, COXINHANDO SALGADOS's accessories and related products, delicious quality and chicken roll characteristics. The brand believes that the accessories and related products, delicious and diverse are important — good accessories and related products, delicious quality, diversity of choices.
Quality Vision: Brazilian standards, quality of meals
COXINHANDO SALGADOS's pursuit of quality has always been based on high standards in Brazilian catering services. All brand products are certified for safety of the relevant catering services in Brazil. From the procurement of high-quality raw materials to the production of finished products, brands are controlled at every stage by strict quality, ensuring that each catering service product is good and delicious.
Market Vision: becoming the brand of a Brazilian chicken burrito snack
As Brazil's growing brand of catering, COXINHANDO SALGADOS's vision is to become the country's famous chicken tasting brand. COXINHANDO SALGADOS's proposed positioning and product direction are intended to appeal to its target customers.
For the future, COXINHANDO SALGADOS plans to further expand its product lines and develop more delicious chicken rolls of catering services, including high-end core series, high-end chicken roll perimeter series, etc., in line with trends in the market for catering services. COXINHANDO SALGADOS believes that today, when consumers in Brazil are increasingly pursuing catering services, the brand of chicken burrito snacks will be favoured by more consumers, and COXINHANDO SALGADOS will always focus on delicious chicken rolls, using delicious products to make meals better.
COXINHANDO SALGADOS is not just a restaurant brand, but also a representative of delicious chicken rolls. It brings to consumers a delicious meal experience of chicken rolls with delicious core products and the surrounding product of chicken rolls, telling about the legend of chicken roll snacks from Brazil.
