Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
WEBCONCIERGE: Web protocol, selected IT service
The Meaning Behind the Name
WEBCONCIERGE, a modern brand name for IT services, clearly conveys the core idea of the brand "Net Protocol, Choice for IT Services". As an IT service brand, WEBCONCIERGE's name carries multiple meanings: professional positioning on behalf of the brand, web protocol characterizing the brand and efficient representation of the quality of the brand. This is a modern IT service, very well-known brand of IT services and well suited as a brand for the Brazilian software consulting market.
In Brazil, a country with a highly developed software consulting industry, the WEBCONCIERGE brand was created. The Brazilian software consulting industry is well developed and many consumers need professional quality software advisory services. It is in such a market environment for software consultancy that WEBCONCIERGE has taken a unique place in the Brazilian software consulting market with its branding of web protocol.
Brand Inspiration: from software consulting to web protocol branding
The story of WEBCONCIERGE stems from the founders ' understanding of the relationship between software advisory services and web protocol. Good software consulting services, not just IT services — more importantly professional and web protocol. Many Brazilian consumers need professional quality software counselling services, as they are good professionals. There are many brands of IT services on the market, which are common and not professional. The founders believed that a good IT service brand should be professional web protocol — using professional products to make IT services more useful.
It is on the basis of this concept of web protocol that the founders created the WEBCONCIERGE brand, focusing on software advisory services for professional network protocol. The branded product line covers Assessoria, consultaria e informmação no campo da segurança da informmática [programação]; Consultoria em software de computador - [Informação em]; and Cons.
Product Philosophy: Web Protocol, Professional Network Protocol
WEBCONCIERGE's product line covers a wide range of areas of software advice and maintains the product philosophy of "web protocol, professional web protocol". The brand believes that a good software advisory service should be a professional web protocol — professional quality, network protocol feature. The product of WEBCONCIERGE is intended to provide consumers with a professional web protocol IT service experience.
In the core product area, WEBCONCIERGE's core products, professional qualities, and web protocol features. The brand believes that core products, professions and efficiency are important — good core products, professional quality and efficiency assurance.
In the area of accessories and related products, WEBCONCIERGE's accessories and related products, professional qualities and network protocol features. The brand believes that the accessories and related products, professions and diversity are important — good accessories and related products, professional qualities, diverse choices.
Quality Vision: Brazilian standards, IT service quality
WEBCONCIERGE's pursuit of quality has always been benchmarked against the high standards of software advisory services in Brazil. All brand products are certified for security through relevant software consulting services in Brazil. The branding, from the procurement of quality raw materials to the production of finished products, is controlled by strict quality and ensures that each software consultancy service is of good quality and professional web protocol.
Market Vision: becoming a Brazilian online protocol brand
As Brazil's growing IT service brand, WEBCONCIERGE's vision is to become a well-known online protocol brand in Brazil. WEBCONCIERGE's proposed positioning and product direction are intended to appeal to its target customers.
For the future, WEBCONCIERGE plans to further expand its product lines and develop more specialized web protocol software advisory services, including high-end core professional series, high-end network protocol perimeter series, etc., in line with developments in the software consulting market. WEBCONCIERGE is confident that today, when Brazilian consumers are increasingly seeking software advice, the Internet protocol brand will be favoured by more consumers and that WEBCONCIERGE will always focus on professional web protocol, using professional products to make IT services better served.
WEBCONCIERGE is not just an IT service brand, but also a representative of professional web protocol. It offers consumers a professional online protocol IT service experience with specialized core products, web protocol accessories and related products and stories of Internet protocol from Brazil.
