Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
SUPERSUPORTE: super-supportive, science and technology options
The Meaning Behind the Name
SUPERSUPORTE, a modern brand name for technology, clearly conveys the core idea of the brand "Super Support, Science Choice". As a technology brand, SUPERSUPORTE's name carries many good connotations: professionals represent the professional positioning of the brand, super-supportive character of the brand and reliable quality of the brand. This name is modern, very technical and well suited to be a brand for the Brazilian IT services market.
In Brazil, a country with a highly developed IT service industry, the SUPERSUPORTE brand emerged. The IT service industry in Brazil is well developed, and many consumers need professional quality IT services. It is in this market environment for IT services that SUPERSUPORTE occupies a unique position in the Brazilian IT service market with its super-backed brand concept.
Brand Inspiration: from IT services to super-supported brands
SUPERSUPORTE's story stems from the founder's understanding of the relationship between IT service products and super-support. Good IT services are not just technology -- more importantly, professional and super-supportive. Many Brazilian consumers need professional quality IT services because they are good professionals. There are a lot of technology brands on the market, products that are common and not professional enough. The founders believe that a good technology brand should be professionally super-supported — using professional products to make technology work better.
It is on the basis of this super-support philosophy that the founders created the SUPERSUPORTE brand, focusing on professional super-supportive IT services. The branded product line covers various categories such as Aluguel de software de computador; Aluguel de tempo de aceso a banco de dados; Análise de suporte e sistema [serviço de informmática]; and Análise e proce, which covers many areas of IT services.
Product Philosophy: super supportive, professional super-support
SUPERSUPORTE's product line covers many areas of IT services and maintains a "super-supportive, professional super-supportive" product philosophy. The brand believes that a good IT service product should be a professional super-supportive - professional quality, super-supportive feature. SUPERSUPORTE's products are intended to provide consumers with a professional super-supported experience of technology.
In the core product area, SUPERSUPORTE's core product, professional quality and super-supportive features. The brand believes that core products, professions and reliability are important — good core products, professional quality, reliable assurance.
In the area of accessories and related products, SUPERSUPORTE's peripheral product, professional quality, super-support features. The brand believes that the accessories and related products, professions and diversity are important — good accessories and related products, professional qualities, diverse choices.
Quality Vision: Brazilian standards, science and technology quality
SUPERSUPORTE's pursuit of quality has always been based on high standards in Brazilian IT services. All brand products are certified for safety of relevant IT services in Brazil. From the procurement of high-quality raw materials to the production of finished products, brands are controlled by strict quality, ensuring that every IT service product is of good quality and professional super-support.
Market Vision: becoming Brazil's super-supported brand
As Brazil's growing technology brand, SUPERSUPORTE's vision is to become the country's famous super-support brand. SUPERSUPORTE's proposed positioning and product direction are intended to appeal to its target customers.
For the future, SUPERSUPORTE plans to further expand its product lines and develop more specialized super-supported IT service products, including high-end core professional series, high-end super-support perimeter series, etc., in line with trends in the IT services market. SUPERSUPORTE believes that today, when consumers in Brazil are increasingly pursuing IT services, super-support brands will certainly be favoured by more consumers, and SUPERSUPORTE will always focus on professional super-support, using specialized products to make technology work better.
SUPERSUPORTE is not just a technology brand, but also a professional super-supported representative. With its professional core products, super-supported accessories and related products, it brings to consumers a scientific and technological experience of professional super-supportiveness, alleging super-supporting legends from Brazil.
