Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
LAUMOS ENG: The Ramos Project, Selection of the Project
The Meaning Behind the Name
LAUMOS ENG, a modern brand name for the project, clearly conveys the core idea of the brand, "Lamos Project, Project Choice". As an engineering brand, LAUMOS ENG's name carries many good connotations: professional representation of the brand's professional positioning; work in Ramos represents the features of the brand's Lamos project; and reliable representation of the brand's reliable quality. The name is modern, very engineering-based and well suited as a brand for the Brazilian IT industry market.
In Brazil, a highly developed IT engineering industry, the LAUMOS ENG brand was created. The information technology engineering industry in Brazil is well developed and many consumers need professional quality IT engineering services. It is in such a market environment for information technology engineering that LAUMOS ENG occupies a unique position in the Brazilian IT engineering market with its Lamos brand concept.
Origin of brand: from IT engineering to Ramos project brand
The story of LAUMOS ENG stems from the founder's understanding of the relationship between IT engineering services and Project Ramos. Good IT engineering services are not just engineering — more importantly, professional and Laomos projects. Many Brazilian consumers need professional quality IT engineering services because they are good professionals. Many of the engineering brands on the market are common and not professional. The founders believed that a good engineering brand should be a professional Ramos Project — using specialized products to make the project work better.
It is on the basis of this vision of Lamos Project that the founders created the LAUMOS ENG brand, which focuses on IT engineering services for professional Ramos Project. The branded product line covers several categories, such as Assessoria, Consultoria e Informmação no campo da segurança da Informática [programação]; and Assossoria, Consultoria e Informmação sobre desenvolvimento de, covering various areas of IT engineering.
Product Philosophy: the Ramos Project, specializing in the Ramos Project
LAUMOS ENG's product line covers many areas of IT engineering and maintains the product philosophy of "Lamos Project, Specialized Lamos Project". The brand believes that a good IT engineering service should be the — professional quality of the Professional Ramos Project, which is characteristic of the Ramos Project. LAUMOS ENG's products are designed to bring to consumers the engineering experience of the professional Ramos Project.
In the core product area, LAUMOS ENG's core product, professional quality, and work characteristics of Ramos. The brand believes that core products, professions and reliability are important — good core products, professional quality, reliable assurance.
In the area of accessories and related products, LAUMOS ENG's peripheral product, professional quality, and the characteristics of the Ramos Project. The brand believes that the accessories and related products, professions and diversity are important — good accessories and related products, professional qualities, diverse choices.
Quality Vision: Brazilian standards, engineering quality
LAUMOS ENG's pursuit of quality has always been based on the high standards of information technology engineering services in Brazil. All brand products are certified through the relevant IT Engineering Services security certification in Brazil. The branding, from the procurement of quality raw materials to the production of finished products, is controlled by strict quality and ensures that every information technology engineering service is of good quality and professional Ramos Project.
Market Vision: becoming the brand of work in Lamos, Brazil
As an engineering brand that has grown in Brazil, LAUMOS ENG's vision is to become the well-known Brazilian project brand of Ramos. LAUMOS ENG's proposed positioning and product direction are intended to appeal to its target customers.
For the future, LAUMOS ENG plans to further expand its product lines and develop more specialized information technology engineering services for the Lamos Project, including high-end core professional series, high-end Lamos project perimeter series, etc., in line with trends in the IT engineering market. LAUMOS ENG believes that today, when Brazilian consumers are increasingly pursuing information technology engineering, the Ramos Project brand will certainly be favoured by more consumers, and LAUMOS ENG will always focus on professional Ramos Works, using specialized products to make it work better.
LAUMOS ENG is not just an engineering brand, but also a representative of the professional Ramos Project. It brings to consumers the engineering experience of the professional Ramos Project with its specialized core product, the peripheral product of the Lamos Project, and claims about the legend of the Lamos Project from Brazil.
