Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
WEIJINTO: Vikinto, retail option
The Meaning Behind the Name
WEIJINTO, this modern retail brand name, clearly conveys the core idea of the brand 'Vigento, Retail Choice'. As a retail brand, WEIJINTO's name carries multiple meanings: professional representation of the brand's professional positioning, Vikinto's identity as a brand, and quality as a brand's quality. This name is modern and very retail-branded, well suited as a brand for the Brazilian electronic retail market.
In Brazil, a country with a highly developed electronic retail industry, the WEIJINTO brand was created. The electronic retailing industry in Brazil is well developed, and many consumers need professional quality e-retail services. It is in such a market environment for electronic retail that WEIJINTO, with its Vikinto brand concept, occupies a unique position in the Brazilian electronic retail market.
Brand Inspiration: from electronic retail to Witgento brand
The story of WEIJINTO stems from the founder's understanding of the relationship between electronic retail services and Wiegento. Good e-retail services, not just retail - more importantly professional and Vikinto. Many Brazilian consumers need professional quality e-retail services because they are good professionals. There are many retail brands on the market, with products common and not professional. The founders believed that a good retail brand should be professional Vikinto — using professional products to make retail better.
It is on the basis of this Wikinto concept that the founders created the WEIJINTO brand, focusing on professional Viginto's e-retail services. The branded product line covers a wide range of items, including Administração comercial; Anúncio; Aprecentação de produtos em meios de Comunicação para fins de comércio varejista; and Assessoria, consultoria einformaç, covering various areas of electronic retailing.
Product Philosophy: Wikinto, Specialty Vikinto
WEIJINTO's product line covers many areas of electronic retailing and maintains the "Vigento, Professional" product philosophy. The brand believes that a good electronic retail service should be a professional — professional quality, Vikinto character. WEIJINTO's products are intended to provide consumers with a professional Vikinto retail experience.
In the core product area, WEIJINTO's core product, professional quality, Vigento character. The brand believes that core products, professions and quality are important — good core products, professional qualities, high-quality assurance.
In the area of accessories and related products, WEIJINTO's accessories and related products, professional qualities and Vikinto characteristics. The brand believes that the accessories and related products, professions and diversity are important — good accessories and related products, professional qualities, diverse choices.
Quality Vision: Brazilian standards, retail quality
WEIJINTO's pursuit of quality has always been based on the high standards of electronic retail services in Brazil. All brand products are certified through the relevant security of electronic retail services in Brazil. From the procurement of high-quality raw materials to the production of finished products, brands are controlled by strict quality, ensuring that every e-retail service is of good quality and professional Vigento.
Market Vision: becoming the Brazilian Viginto brand
As Brazil's growing retail brand, WEIJINTO's vision was to become the country's famous Viginto brand. WEIJINTO's proposed positioning and product direction are intended to appeal to its target customers.
For the future, WEIJINTO plans to further expand its product lines and develop more specialized Vixinto electronic retail services, including high-end core professional series, high-end Vixinto perimeter series, etc., in line with developments in the electronic retail market. WEIJINTO believes that today, when consumers in Brazil are increasingly pursuing electronic retailing, the Vikinto brand will certainly be favoured by more consumers, while WEIJINTO will always focus on professional Vikinto and use professional products to make retail better.
WEIJINTO is not just a retail brand, but also a representative of professional Vikinto. It brings to consumers a professional Vigento retail experience with its specialized core product, Wikinto's peripheral product, and claims about the Viginto legend from Brazil.
