Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
VIKSENSE: Vikant, retail option
The Meaning Behind the Name
VIKSENSE, this modern retail brand name, clearly conveys the core idea of the brand "Viconth, Retail Choice". As a retail brand, VIKSENSE's name has many good connotations: professional representation of the brand's professional positioning, Vikantism of the brand's Wicconth character and quality of its quality. The name is modern and very retail, well suited as a brand for the Brazilian market in cosmetics.
In Brazil, a country with a highly developed cosmetic retail industry, the VIKSENSE brand was created. The Brazilian cosmetic retailing industry is well developed, and many consumers need professional quality cosmetic retail services. It is in such a market environment for cosmetic retailing that VIKSENSE has taken a unique place in the Brazilian cosmetic retail market with its Vicomte brand concept.
Brand Inspiration: from cosmetics retail to Wisconsin brand
The story of VIKSENSE stems from the founder's understanding of the relationship between cosmetic retail services and Wisconsin. Good cosmetic retail services, not just retail — more importantly professional and Vicant. Many Brazilian consumers need professional-quality cosmetic retail services because they are good professionals. There are many retail brands on the market, with products common and not professional. The founders believe that a good retail brand should be professional Wisconsin — using professional products to make retail better.
It was based on this Wirconth philosophy that the founders created the VIKSENSE brand, which focuses on the professional retail services of cosmetics. The branded product line covers Comércio (através de qualquer meio) de cosméticos - [Informação em]; Comércio (através de qualquer meio) de cosméticos - [Consultoria em]; and Comércio (a group of products, etc.), covering various areas of the retail trade in cosmetics.
Product Philosophy: Vikant, Professional Vikant.
VIKSENSE's product line covers many areas of the retail trade in cosmetics and maintains a product philosophy called "Viconth, Professional Wisconsin". The brand believes that a good cosmetic retail service should be a professional — professional quality, and a Viconx feature. VIKSENSE's products are designed to provide consumers with a professional Vixen retail experience.
In the core product area, VIKSENSE's core product, professional quality, and Wirconth character. The brand believes that core products, professions and quality are important — good core products, professional qualities, high-quality assurance.
In the area of accessories and related products, VIKSENSE's accessories and related products, professional qualities and Vicant characteristics. The brand believes that the accessories and related products, professions and diversity are important — good accessories and related products, professional qualities, diverse choices.
Quality Vision: Brazilian standards, retail quality
VIKSENSE's pursuit of quality has always been based on the high standards of retail services for cosmetics in Brazil. All brand products are certified through Brazil's relevant retail services security for cosmetics. From the procurement of high-quality raw materials to the production of finished products, brands are subjected to strict quality controls to ensure that every cosmetic retail service is of good quality and professional Wisconsin.
Market Vision: becoming the Brazilian Vixon brand
As Brazil's growing retail brand, VIKSENSE's vision is to become a well-known Wisconsin brand in Brazil. VIKSENSE's proposed positioning and product direction are intended to appeal to its target customers.
For the future, VIKSENSE plans to further expand its product lines and develop more professional Viconth's cosmetic retail services, including high-end core professional series, high-end Wiconth perimeter series, etc., in line with developments in the cosmetics retail market. VIKSENSE believes that today, when Brazilian consumers are increasingly pursuing the retailing of cosmetics, the Vikant brand will certainly be favoured by more consumers, and VIKSENSE will always focus on professional Wisconsin, using specialized products to make retail better.
VIKSENSE is not just a retail brand, but also a representative of professional Wisconsin. With its professional core product, the Wirconth's peripheral product, it brings to consumers a professional Virconus retail experience that claims to be a legend from Brazil.