Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
UBICAM: Youbikam, retail option
The Meaning Behind the Name
UBICAM, a modern retail brand name, clearly conveys the core idea of the brand "Youbicham, Retail Choice". As a retail brand, UBICAM's name has multiple meanings: diversity represents the diverse positioning of the brand, and Yubikam represents the Ubiccam character of the brand, as well as its practical qualities. The name is modern and very retail, well-suited as a brand for the Brazilian retail market of stationery.
In Brazil, a country with a highly developed retail industry for stationery, the UBICAM brand was created. The retail trade of stationery in Brazil is well developed, and many consumers require retailing services of diverse quality. It is in this market environment for the retailing of stationery that UBICAM occupies a unique position in the Brazilian retail market with its Yobicam brand concept.
Origin of brand: from stationery retail to Yubikam brand
The story of UBICAM stems from the founder's understanding of the relationship between stationery retail services and Yubicom. Good stationery retail service, not just retail — more importantly diversity and Ubicom. Many Brazilian consumers need retail services with a variety of quality stationery because they are good for diversity. There are many retail brands on the market, and their products are common and not sufficiently diverse. The founders believed that a good retail brand should be a diverse Yubikam — using a variety of products to make retail better.
It is on the basis of this Ubikarm idea that the founders created the UBICAM brand, focusing on a diverse retail service for stationery in Yubikarm. The branded product line covers a wide range of items such as Comércio (através de qualquer meio) de adesivos para paperaria ou para uso doméstico; Comércio (através de qualquer meio) de artigos de Papalaria; and Com, which covers many areas of retailing of stationery.
Product Philosophy: Yubikam, diversity Yubikam
UBICAM's product line covers many areas of retailing stationery and has always adhered to the product philosophy of "Youbicam, diversity Yubikham". The brand believes that a good retail service for stationery should be a diverse — diversified quality, and a distinctive — Ubikam. UBICAM's products are intended to provide consumers with a diverse, retail experience of Yubikam.
In the core product area, UBICAM's core products are of diverse quality and Yubikam characteristics. The brand believes that core products are important in terms of diversity and utility — good core products, diverse quality, practical assurance.
In the area of accessories and related products, UBICAM's accessories and related products are of diverse quality and have a Yubikam characteristic. The brand believes that the diversity and diversity of neighbouring products are important — good accessories and related products, diverse quality, diverse choices.
Quality Vision: Brazilian standards, retail quality
UBICAM's pursuit of quality has always been based on the high standards of retail services for stationery in Brazil. All brand products are certified for security of the retail service in Brazil with respect to stationery. The branding, from the procurement of quality raw materials to the production of finished products, is controlled by strict quality and ensures that every stationery retail service is of good quality and diverse.
Market Vision: becoming Brazil's Yubicam brand
As Brazil's growing retail brand, UBICAM's vision is to become the well-known Eubicam brand in Brazil. UBICAM's proposed positioning and product direction are intended to appeal to its target customers.
For the future, UBICAM plans to further expand product lines and develop more diverse retailing services for Ubikam, including high-end and varied core series, high-end Ebicam perimeter series, etc., in line with developments in the retail market for stationery. UBICAM believes that today, when Brazilian consumers are increasingly seeking retailing of stationery, the Yubicam brand will certainly be favored by more consumers, while UBICAM will always focus on a variety of Ubiccams, using diverse products to make retail better.
UBICAM is not just a retail brand, but also a representative of the diverse Yubikam. It provides consumers with a variety of Ubicam retail experiences, using diverse core products, around Yubicam, to claim the legend of Eubicam from Brazil.





