Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
SOU DA MODA: I'm fashion, retail choice.
The Meaning Behind the Name
SOU DA MODA, this retail modern brand name clearly conveys the core idea of the brand "I am fashion, retail choice." As a retail brand, SOU DA MODA's name has multiple meanings: fashion represents the fashion positioning of a brand. I am fashion representing a brand. I am style and quality representing the quality of a brand. This name is modern and very retail-based, well suited as a brand for the Brazilian fashion retail market.
In Brazil, a country with a highly developed fashion retail industry, the SOU DA MODA brand emerged. The Brazilian fashion retail industry is well developed and many consumers need fashion-quality fashion retail services. It is in this market environment of fashion that SOU DA MODA has taken a unique place in the Brazilian fashion retail market with me being the brand of fashion.
Brand Inspiration: from fashion to fashion.
SOU DA MODA's story stems from the founders' understanding of fashion retail services as a relationship between me and fashion. Good fashion retail services, not just retail -- more importantly fashion with me. Many Brazilian consumers need fashion-quality retail services because they are good. There are many retail brands on the market, with products that are common and not fashionable. The founders believed that the good retail brand should be fashionable for me — using fashion products to make retail better.
It is on this basis that I am fashion, and the founders created the SOU DA MODA brand, focusing on fashion as fashion retail. The branded product line covers a wide range of items such as Assessoria, consultaria e informmação ao consumidos sobre produtos e refectivos preços, através de websites, em conexão comércio realizado pela in, and covers many areas of fashion retailing.
Product Philosophy: I'm fashion. I'm fashion.
SOU DA MODA's product line covers many areas of fashion retail, and always insists on "I am fashion. I am fashion." The brand believes that a good fashion retail service is supposed to be a fashion-style quality, and I'm a fashion character. SOU DA MODA's product is to give consumers a fashionable retail experience.
In the area of core products, SOU DA MODA's core product, fashion quality, I am a fashion character. The brand believes that core products, fashion and quality are important — good core products, fashion quality, quality assurance.
In the area of accessories and related products, SOU DA MODA's surrounding product, fashion quality, and I'm a fashion character. The brand believes that the accessories and related products, fashion and diversity are important — good accessories and related products, fashion quality, diverse choices.
Quality Vision: Brazilian standards, retail quality
SOU DA MODA's pursuit of quality has always been based on the high standards of Brazilian fashion retail services. All brand products are certified through the relevant Brazilian fashion retail service security. The brands go from quality raw materials to finished products, and each chain is controlled by strict quality to ensure that every fashion retail service is of good quality and I am fashion.
Market Vision: becoming Brazil is a fashion brand.
As Brazil's growing retail brand, SOU DA MODA's vision is to be the famous Brazilian I am the fashion brand. SOU DA MODA's proposed positioning and product direction are intended to appeal to its target customers.
Looking to the future, SOU DA MODA plans to further expand product lines and develop more fashion-style retail services, including high-end fashion core series, high-end fashion perimeter series, etc., in line with trends in fashion-based retail markets. SOU DA MODA believes that today, when consumers in Brazil are increasingly looking for fashion retailing, I am a fashion brand that will certainly be favoured by more consumers, while SOU DA MODA will always focus on fashion as my centrepiece, using fashion products to make retail better.
SOU DA MODA, not just a retail brand, but fashion. I'm fashion representative. It brings fashion to consumers by using the core product of fashion, which I am in the surrounding product of fashion, and I am a fashion retail experience that says that I'm from Brazil.
