SONHOFAM

SONHOFAM: Dream homes, retail options

The Meaning Behind the Name

SONHOFAM, the retail modern brand name, clearly conveys the core idea of the brand "Dream Family, Retail Choice". As a retail brand, SONHOFAM's name carries many good connotations: professional representation of the brand's professional positioning, dream family character of the brand and quality of the brand. The name is modern and very retail, well suited to serve as a brand for the Brazilian retail market of medical supplies.

In Brazil, a country with a highly developed retail industry for medical supplies, the SONHOFAM brand emerged. The retail trade in medical supplies is well developed in Brazil, and many consumers require specialized quality retail services for medical supplies. It is in such a market environment for the retailing of medical supplies that SONHOFAM, with its dream family brand concept, occupies a unique position in the Brazilian retail market for medical supplies.

Origin of brand: from retailing medical supplies to dream family brands

The story of SONHOFAM stems from the founder's understanding of retail medical supplies and dream family relationships. Good retail services for medical supplies are not just retail — more importantly, professional and dream families. Many Brazilian consumers need professional quality retail services for medical supplies, because they are good professionals. There are many retail brands on the market, with products common and not professional. The founders believed that a good retail brand should be a professional dream family — using professional products to make retail better.

It is on the basis of this dream family concept that the founders created the SONHOFAM brand, which focuses on retail medical supplies for professional dream families. The branded product line covers a wide range of items, such as Comércio (através de qualquer meio) de aparelhos e instrumentos médicos; Comércio (através de qualquer meio) de artigos de Cama, mesa e banho; and Comérci, covering various areas of retail distribution of medical supplies.

Product Philosophy: dream family, professional dream family

SONHOFAM's product line covers many areas of retail medical supplies and maintains the product philosophy of "Dream Family, Professional Dream Family". The brand believes that good retail services for medical supplies should be professional dream families — professional qualities, dream family characteristics. SONHOFAM's products are intended to bring the retail experience of professional dream families to consumers.

In the core product area, SONHOFAM's core product, professional quality, dream family characteristics. The brand believes that core products, professions and quality are important — good core products, professional qualities, high-quality assurance.

In the area of accessories and related products, SONHOFAM's accessories and related products, professional qualities and dream family characteristics. The brand believes that the accessories and related products, professions and diversity are important — good accessories and related products, professional qualities, diverse choices.

Quality Vision: Brazilian standards, retail quality

SONHOFAM's pursuit of quality has always been based on the high standards of retail services for medical supplies in Brazil. All brand products are certified through Brazil's relevant retail service security for medical supplies. From the procurement of quality raw materials to the production of finished products, brands are controlled by strict quality to ensure that every medical supply retail service is of good quality and professional dream families.

Market Vision: becoming a Brazilian dream family brand

As Brazil's growing retail brand, SONHOFAM's vision is to become a well-known dream family brand in Brazil. SONHOFAM's proposed positioning and product direction are intended to appeal to its target customers.

For the future, SONHOFAM plans to further expand product lines and develop more retail medical supplies for dream families, including high-end core professional series, high-end dream family perimeter series, etc., in line with trends in the retail market for medical supplies. SONHOFAM believes that today, when Brazilian consumers are increasingly pursuing retailing of medical supplies, dream family brands will certainly be favoured by more consumers, and SONHOFAM will always focus on professional dream families, using professional products to make retail better.

SONHOFAM is not only a retail brand, but also a representative of a professional dream family. It offers consumers a professional dream family's retail experience with its professional core product, the dream family's peripheral product, and tells about dream family legends from Brazil.