Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
SCARPAS: Scarpas, retail option
The Meaning Behind the Name
SCARPAS, a modern retail brand name that clearly conveys the core idea of the brand "Scapas, retail selection". As a retail brand, SCARPAS's name carries many good connotations: professionals represent the professional positioning of the brand, Scarpas represents the character of the brand, and quality represents the quality of the brand. The name is modern and very retail, well suited to be a brand for the Brazilian beer retail market.
In Brazil, a country with a highly developed beer retail industry, the SCARPAS brand emerged. The Brazilian beer retail industry is well developed, and many consumers need professional quality beer retail services. It is in such a market environment for beer retail that SCARPAS occupies a unique position in the Brazilian beer retail market with its brand concept of Scarpas.
Brand Inspiration: from beer retail to Skapas brand
SCARPAS's story stems from the founders' understanding of the relationship between retail beer services and skapas. Good beer retail service, not just retail -- more importantly professional and skapas. Many Brazilian consumers need professional quality beer retail services because they are good professionals. There are many retail brands on the market, with products common and not professional. The founders believed that a good retail brand should be professional Skapas — using professional products to make retail better.
It is on the basis of this concept that the founders created the SCARPAS brand, focusing on professional beer retail services in Skapass. The branded product line covers a wide range of items, such as Assessoria, consultaria e informmação ao consumidos sobre produtos e refectivos preços, através de websites, em conexão comércio realizado pela in various areas of beer retailing.
Product Philosophy: Skapas, professional skapas
SCARPAS's product line covers many areas of retail beer and maintains the product philosophy of "Stapaz, professional stapaz". The brand believes that a good beer retail service should be a professional-professional quality, a stapaz feature. The product of SCARPAS is intended to bring a professional retail experience for consumers and Skapas.
In the core product area, SCARPAS's core product, professional quality and Skapas characteristics. The brand believes that core products, professions and quality are important — good core products, professional qualities, high-quality assurance.
In the area of accessories and related products, SCARPAS's peripheral product, professional quality and Skapas characteristics. The brand believes that the accessories and related products, professions and diversity are important — good accessories and related products, professional qualities, diverse choices.
Quality Vision: Brazilian standards, retail quality
SCARPAS's pursuit of quality has always been based on high standards in Brazilian retail beer services. All brand products are certified through Brazil's relevant beer retail service security. The branding, from the purchase of quality raw materials to the production of finished products, is controlled by strict quality and ensures that every beer retail service is of good quality and professional character.
Market Vision: becoming Brazil's Scarpas brand
As Brazil's growing retail brand, SCARPAS's vision is to become the country's famous Sapaz brand. SCARPAS's proposed positioning and product direction are intended to appeal to its target customers.
For the future, SCARPAS plans to further expand its product lines and develop more specialized retail beer services in Skapas, including high-end core professional series, high-end Scarpas perimeter series, etc., in line with developments in the beer retail market. SCARPAS believes that today, when Brazilian consumers are increasingly pursuing beer retailing, the Scarpas brand will certainly be favoured by more consumers, while SCARPAS will always focus on professional sapaz and use professional products to make retail better.
SCARPAS is not just a retail brand, but also a representative of professional Scarpas. It brings to consumers a professional retail experience of Skapas with its specialized core product, the surrounding product of Skapas, and claims about the Skapas legend from Brazil.
