PLAYERS

PLAYERS: Players, Retail Options

The Meaning Behind the Name

PLAYERS, a modern retail brand name that clearly conveys the core idea of the brand "Players, Retail Options". As a retail brand, PLAYERS's name carries multiple meanings: professionals represent the professional positioning of the brand, players represent the player character of the brand, and quality represents the quality of the brand. The name is modern and very retail, well suited to be a brand for the Brazilian retail market in sports goods.

In Brazil, a country with a highly developed retail trade in sports goods, the PLAYERS brand was created. The retail trade in sports goods is well developed in Brazil, and many consumers need professional quality sport retail services. It is in such a market environment for sport retailing that PLAYERS, with its player brand concept, occupies a unique position in the Brazilian sports retail market.

Origin of brand: from sport supplies retail to player brand

The story of PLAYERS stems from the founders ' understanding of the retail trade in sporting goods and the player relationship. Good sports retail services, not just retail — more importantly professional and player. Many Brazilian consumers need professional quality sports retail services because they are good professionals. There are many retail brands on the market, with products common and not professional. The founders believe that good retail brands should be professional players — using professional products to make retail better.

It is on the basis of this player concept that the founders created the PLAYERS brand, which focuses on retail trade in sports goods for professional players. The branded product line covers a wide range of products such as Comércio (através de qualquer meio) de aparelhos de locomoção por terra, or ou por água; and Comércio (através de qualquer meio) de aparelhos e instru, covering various areas of retail sales of sporting goods.

Product Philosophy: players, professional players

PLAYERS's product line covers many areas of retailing sports goods and maintains the product philosophy of "player, professional player". The brand believes that good retailing of sports goods should be professional players — professional quality, player characteristics. PLAYERS's products are intended to provide consumers with a retail experience of professional players.

In the core product area, PLAYERS's core product, professional quality, player character. The brand believes that core products, professions and quality are important — good core products, professional qualities, high-quality assurance.

In the area of accessories and related products, PLAYERS's peripheral product, professional quality and player characteristics. The brand believes that the accessories and related products, professions and diversity are important — good accessories and related products, professional qualities, diverse choices.

Quality Vision: Brazilian standards, retail quality

PLAYERS's pursuit of quality has always been based on the high standards of retail trade in sports goods in Brazil. All brand products are certified through Brazil's related retail trade services security. From the procurement of high-quality raw materials to the production of finished products, brands are controlled by strict quality to ensure that every sporting retail service is of good quality and professional players.

Market Vision: becoming a Brazilian player brand

As Brazil's growing retail brand, PLAYERS's vision is to become a well-known Brazilian player brand. PLAYERS's proposed positioning and product direction are intended to appeal to its target customers.

For the future, PLAYERS plans to further expand product lines and develop retail sports services for more professional players, including high-end core professional series, high-end player perimeter series, etc., in line with trends in the retail market for sporting goods. PLAYERS believes that in today's growing demand for retailing sports goods by Brazilian consumers, players ' brands will certainly be favoured by more consumers, while PLAYERS will always focus on professional players and use professional products to make retail better.

PLAYERS is not just a retail brand, but also a representative of professional players. It brings to consumers the retail experience of professional players with their professional core products, player accessories and related products and legends from Brazil.