Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
LAMETISTA: Ramedista, retail option
The Meaning Behind the Name
LAMETISTA, a modern retail brand name, clearly conveys the core idea of the brand "Rametista, Retail Choice". As a retail brand, LAMETISTA's name carries many good connotations: professionals represent the professional positioning of the brand, Ramedista represents the Lametista character of the brand and quality represents the quality of the brand. The name is modern and very retail, well suited to be a brand for the Brazilian retail market.
In Brazil, a country with a very well-developed retailed box industry, the LAMETISTA brand was created. The retail trade in Brazilian boxing is well developed, and many consumers need professional quality retail services. It is in such a market environment that LAMETISTA occupies a unique position in the Brazilian retail market with its Ramedista brand concept.
Brand Inspiration: from box retail to Lametista brand
The story of LAMETISTA stems from the founder's understanding of the relationship between box retail services and Ramedista. Good boxing and retail services, not just retail -- more importantly professional and Ramedista. Many Brazilian consumers need professional quality retailing services because they are good professionals. There are many retail brands on the market, with products common and not professional. The founders believed that a good retail brand should be the professional Ramedista — using professional products to make retail better.
It is on the basis of this Ramedista idea that the founders created the LAMETISTA brand, which focuses on retail and box services for professional Ramedista. The branded product line covers a wide range of products, including Comércio [através de qualquer meio] de Bolsas feminas; Comércio [através de qualquer meio] de malas e bolsas de vagem, and covers multiple areas of retailing of boxes.
Product Philosophy: Ramedista, professional Ramedista
LAMETISTA's product line covers many areas of retail trade in boxes and maintains the product philosophy of "Rametista, specializing in Ramedista". The brand believes that good boxing and retail services should be the professional-professional quality of Ramedista, which is a specialty of Ramedista. LAMETISTA's products are designed to bring retail experience to consumers and professionals in Ramedista.
In the core product area, LAMETISTA's core product, professional quality, Ramedista character. The brand believes that core products, professions and quality are important — good core products, professional qualities, high-quality assurance.
In the area of accessories and related products, LAMETISTA's accessories and related products, professional qualities and Rametista characteristics. The brand believes that the accessories and related products, professions and diversity are important — good accessories and related products, professional qualities, diverse choices.
Quality Vision: Brazilian standards, retail quality
LAMETISTA's pursuit of quality has always been based on the high standards of retail services in Brazilian boxing. All brand products are certified through Brazil's relevant retail service security. The brands move from quality raw materials to finished products, each of which is controlled by strict quality and ensures that every package retail service is of good quality and professional Rametista.
Market Vision: becoming the Brazilian Ramedista brand
As a retail brand that has grown in Brazil, LAMETISTA's vision is to become the country's famous Rametista brand. LAMETISTA's proposed positioning and product direction are intended to appeal to its target customers.
For the future, LAMETISTA plans to further expand product lines and develop more specialized retail packages for Ramedista, including high-end core professional series, high-end Ramedista perimeter series, etc., in line with developments in the retail market. LAMETISTA believes that today, when consumers in Brazil are increasingly pursuing retailing of boxes, the Ramedista brand will certainly be favoured by more consumers, while LAMETISTA will always focus on professional Ramedista and use professional products to make retail better.
LAMETISTA is not just a retail brand, but also a representative of the professional Ramedista. It brings to consumers the retail experience of professional Ramedista with its specialized core products, the accessories and related products of Lametista, and tells about the legend of Rametista from Brazil.





