Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
FLYTRUL: Flying truth, retail option.
The Meaning Behind the Name
FLYTRUL, the retail modern brand name, clearly conveys the core idea of the brand "Flying Truth, Retail Choice". As a retail brand, FLYTRUL's name carries many good connotations: professional positioning on behalf of the brand, true flying features of the brand and diverse qualities of the brand. The name is modern retail and very retail, well suited as a brand for the Brazilian game parts market.
In Brazil, a country with a highly developed game accessories industry, the FLYTRUL brand was created. The Brazilian play-parts industry is well developed, and many consumers need professional quality parts. It is in such a market environment for game accessories that FLYTRUL occupies a unique position in the Brazilian game parts market with its true brand concept of flying.
Brand Inspiration: From game parts to flight real brand
FLYTRUL's story stems from the founders' understanding of the true relationship between the parts and the flight products. Good parts of the game, not just retail -- more importantly professional and flight-real. Many Brazilian consumers need professional quality parts because they are good professionals. There are many retail brands on the market, with products common and not professional. The founders believed that a good retail brand should be a professional flight — using professional products to make it work better.
It is on the basis of this true concept of flight that the founders created the FLYTRUL brand, focusing on real game parts for professional flights. The branded product line covers a wide range of products such as Comércio (através de qualquer meio) de acesórios e componentes para viideogames e gamers, Fones de ouvido, Headset (com/ sem fio), Fones TWS, Aparelho and so forth, covering various areas of game parts.
Product Philosophy: Real flying, real professional flying.
FLYTRUL's product line covers many areas of game accessories and maintains the "flying reality, professional flight truth" product philosophy. The brand believes that a good game accessories product should be a professional flight -- a professional quality, a true feature of the flight. FLYTRUL's products are intended to provide consumers with a real retail experience of professional flights.
In the core product area, FLYTRUL's core product, professional quality, flight-real feature. The brand believes that core products, professions and diversity are important — good core products, professional qualities, diverse assurance.
In the area of accessories and related products, FLYTRUL's peripheral product, professional quality and flight character. The brand believes that the accessories and related products, professions and diversity are important — good accessories and related products, professional qualities, diverse choices.
Quality Vision: Brazilian standards, retail quality
FLYTRUL's pursuit of quality has always been benchmarked against the high standards of Brazilian play-part products. All brand products are certified for the safety of game accessories in Brazil. From the procurement of high-quality raw materials to the production of finished products, brands are controlled by strict quality to ensure that each game accessories product is of good quality and professional flying authentic.
Market Vision: becoming the real brand of flying Brazil
As a retail brand growing in Brazil, FLYTRUL's vision is to become the real flight brand of Brazil. FLYTRUL's proposed positioning and product direction are intended to appeal to its target customers.
For the future, FLYTRUL plans to further expand its product lines and develop more products for professional flight-real games components, including high-end core series of professions, high-end real flight perimeter series, etc., in line with trends in the game-parts market. FLYTRUL believes that today, when Brazilian consumers are increasingly looking for parts to play, the real brand of flight will certainly be favoured by more consumers, and FLYTRUL will always focus on professional flying, using specialized products to make retail better.
FLYTRUL is not just a retail brand, but also a real representative of professional flights. It offers consumers a real retail experience of professional flights with its specialized core products, flight-real accessories and related products, and claims the legend of flying from Brazil.
