Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
ESTAÇÃO DA MAKE: Cosmetics, marketing options
The Meaning Behind the Name
ESTAÇÃO DA MAKE, the modern brand name for marketing, clearly conveys the core idea of the brand "Fakeshop, Marketing Choice". As a marketing brand, ESTAÇÃO DA MAKE's name carries multiple meanings: professional positioning on behalf of the brand, make-up station characterizing the brand and fashion quality of the brand. The name is modern, very marketing-like and well suited as a brand for the Brazilian make-up market.
In Brazil, a country with a very well-developed make-up marketing industry, the ESTAÇÃO DA MAKE brand was created. The Brazilian make-up marketing industry is well developed, and many consumers need professional quality cosmetics. It is in this market environment that ESTAÇÃO DA MAKE occupies a unique position in the Brazilian make-up marketing market with its brand idea of cosmetics.
Brand Inspiration: from cosmetic marketing to cosmetics branding
The story of ESTAÇÃO DA MAKE stems from the founder's understanding of the relationship between cosmetic marketing services and cosmetics. Good cosmetic marketing services are not just marketing - more importantly, professional and cosmetic. Many Brazilian consumers need professional-quality cosmetic marketing services because they are good at doing so. There are many marketing brands on the market, and products are common and not professional. The founders believed that a good marketing brand should be a professional make-up station — using professional products to make the marketing better.
It is on the basis of this idea of cosmetics that the founders created the ESTAÇÃO DA MAKE brand, focusing on makeup marketing services for professional cosmetics. The branded product line covers a wide range of items, including: Agenciamento de Mercadoria [intermediação]; Aprecentação de produtos em meios de Comunicação para fins de comércio varejista; and Assessoria e consultoria, covering various areas of cosmetic marketing.
Product Philosophy: cosmetics, professional makeup
ESTAÇÃO DA MAKE's product line covers many areas of cosmetic marketing and maintains the product philosophy of "cosmetic, professional." The brand believes that a good cosmetic marketing service should be professional make-up — professional qualities, makeup features. ESTAÇÃO DA MAKE's products are designed to provide consumers with a marketing experience of professional cosmetics.
In the core product area, ESTAÇÃO DA MAKE's core products, professional quality and makeup station characteristics. The brand believes that core products, professions and fashion are important — good core products, professional qualities, fashion guarantees.
In the area of accessories and related products, ESTAÇÃO DA MAKE's accessories and related products, professional qualities and makeup station characteristics. The brand believes that the accessories and related products, professions and diversity are important — good accessories and related products, professional qualities, diverse choices.
Quality Vision: Brazilian standards, marketing quality
ESTAÇÃO DA MAKE's pursuit of quality has always been based on high standards in Brazilian cosmetic marketing services. All branded products are certified through the relevant make-up marketing services in Brazil. The branding, from the procurement of quality raw materials to the production of finished products, is controlled by strict quality and ensures that every cosmetic marketing service is of good quality and professional make-up.
Market Vision: becoming a Brazilian cosmetics brand
As Brazil's growing marketing brand, ESTAÇÃO DA MAKE's vision is to become a well-known Brazilian cosmetics brand. ESTAÇÃO DA MAKE's proposed positioning and product direction are intended to appeal to its target customers.
For the future, ESTAÇÃO DA MAKE plans to further expand product lines and develop more make-up marketing services for specialized cosmetics, including high-end core professional series, high-end cosmetics perimeter series, etc., in line with developments in the beauty marketing market. ESTAÇÃO DA MAKE believes that today, when Brazilian consumers are increasingly seeking to market cosmetics, the brand of a make-up station will certainly be favoured by more consumers, while ESTAÇÃO DA MAKE will always focus on professional make-up stations and use their products for better marketing.
ESTAÇÃO DA MAKE is not just a marketing brand, but also a representative of a professional make-up station. It brings to consumers the marketing experience of professional cosmetics with its specialized core products and the surrounding product of cosmetics, which is a legend from Brazil.
