ECOOKITS

ECOOKITS: ECO package, retail option

The Meaning Behind the Name

ECOOKITS, a modern retail brand name, clearly conveys the core idea of the brand "ECO Package, Retail Choice". As a retail brand, ECOOKITS's name has multiple meanings: environmental protection represents the green positioning of the brand, the ECO suite represents the identity of the brand's ECO package and diversity represents the diverse quality of the brand. This name is modern and very retail, well suited to serve as a brand for the Brazilian retail market in building materials.

In Brazil, a country with a highly developed retail industry for building materials, the ECOOKITS brand was created. The retail trade in construction materials is well developed in Brazil, and many consumers need environmentally friendly retail products of building materials. It is in this market environment for the retailing of building materials that ECOOKITS occupies a unique position in the Brazilian retail market with its brand concept of an ECO package.

Brand Inspiration: from retailing of building materials to the ECO suite

The story of ECOOKITS stems from the founders ' understanding of the relationship between retail products of building materials and the ECO package. Good retail products of building materials, not just retail — more importantly, environmental protection and the ECO package. Many Brazilian consumers are in need of retail products for building materials that are environmentally friendly because they work well. There are many retail brands on the market, and products are common and not environmentally friendly. The founders believe that a good retail brand should be an eco-friendly package — using environmentally friendly products to make retail better.

It was on the basis of this concept of an ECO package that the founders created the ECOOKITS brand, focusing on retail products of construction materials for environmentally friendly ECO packages. The branded product line covers a wide range of products, including Comércio (attravés de qualquer meio) de artigos deferragem; Comércio (através de qualquer meio) de cabos e fios de metal couns não elétricos; and Comércía, covering various areas of retailing construction materials.

Product Philosophy: ECO package, EPA suite

ECOOKITS's product line covers many areas of retail sales of building materials and maintains the product philosophy of "ECO Package, Environmentally Sound ECO Suite". The brand believes that a good retail product of building materials should be an eco-friendly package — environmental quality, and an ECO suite. ECOOKITS's products are intended to provide consumers with a retail experience of green ECO packages.

In the core product area, ECOOKITS's core product, environmental quality, ECO package characteristics. The brand believes that core products, environmental protection and diversity are important — good core products, environmentally sound quality, diverse assurance.

In the area of accessories and related products, ECOOKITS's surrounding product, environmentally friendly quality, ECO package characteristics. The brand believes that accessories and related products, environmental protection and diversity are important — good accessories and related products, environmentally friendly quality, diverse choices.

Quality Vision: Brazilian standards, retail quality

ECOOKITS's pursuit of quality has always been based on the high standards of retail products from Brazilian construction materials. All brand products are certified through Brazil's relevant retail product security for building materials. The branding, from the procurement of quality raw materials to the production of finished products, is controlled by strict quality and ensures that each piece of construction product is of good quality and environmentally friendly ECO packages.

Market Vision: becoming a brand of an ECO suite in Brazil

As Brazil's growing retail brand, ECOOKITS's vision is to become a well-known ECO brand in Brazil. ECOOKITS's proposed positioning and product direction are intended to appeal to its target customers.

For the future, ECOOKITS plans to further expand product lines and develop more environmentally friendly retail products for building materials, including high-end core environmental series, high-end ECO package peripheral series, etc., in line with developments in the retail market for building materials. ECOOKITS believes that, today, when Brazilian consumers are increasingly pursuing retailing of building materials, the ECO brand will certainly be favoured by more consumers and ECOOKITS will always focus on environmentally friendly ECO packages to make retail better.

ECOOKITS is not just a retail brand, but also the representative of an eco-package. It provides consumers with a retail experience of an eco-friendly package using environmentally friendly core products, the accessories and related products to the ECO package, which is a legend from Brazil.