Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
CONTADOR On-line: Accounting online, accounting selection
The Meaning Behind the Name
CONTADOR On-line, a modern brand name for accounting, clearly conveys the core idea of the brand "Accounting Online, Accounting Choice". As an accountancy brand, CONTADOR On-line's name has multiple meanings: easy positioning of the brand, online features of the brand and professional qualities of the brand. The name is modern, very accounting-like and well suited to serve as a brand for the Brazilian online accounting market.
In Brazil, a country with a highly developed online accounting industry, the CONTADOR On-line brand emerged. The Brazilian online accounting industry is well developed, and many consumers need easy-to-quality online accounting services. It is in such a market environment of online accounting that CONTADOR On-line occupies a unique position in the Brazilian online accounting market with its brand concept of online accounting.
Brand Inspiration: from online accounting to online accountancy brand
The story of CONTADOR On-line stems from the founders ' understanding of online accounting services and on-line accounting relationships. A good online accounting service is not just accounting — more importantly, easy and online accounting. Many Brazilian consumers need easy-quality online accounting services, as they can be easily used. There are many accounting brands on the market, and products are common and not easy enough. The founders believed that a good accountancy brand should be easy online — easily accessible products to make accounting work better.
It is on the basis of this concept of online accounting that the founders created the CONTADOR On-line brand, focusing on easy online accounting services. The branded product line covers several categories such as Assessoria, Consultoria e Informmação em uditoria [gestão organizacional]; Assossoria, Consultoria e Informmação em contabilidade; and Assessoria, Consolto, covering many areas of online accounting.
Product Philosophy: on-line accounting, easy online
CONTADOR On-line's product line covers many areas of online accounting and maintains the "Online Accounting, Easy Online" product philosophy. The brand believes that a good online accounting service should be an easy online — easy quality, online feature. CONTADOR On-line's products are designed to provide consumers with an easy online accounting experience.
In the core product area, CONTADOR On-line's core products are easy quality and online features. The brand believes that core products, convenience and professionalism are important — good core products, easy quality, professional assurance.
In the area of accessories and related products, CONTADOR On-line's accessories and related products are easy quality and online features. The brand believes that it is important for the accessories and related products to be accessible and diverse — good accessories and related products, easy quality, diversity of choices.
Quality Vision: Brazilian standards, accounting quality
CONTADOR On-line's pursuit of quality has always been benchmarked against the high standards of online accounting services in Brazil. All brand products are certified through the relevant online accounting services in Brazil. The brands move from the procurement of quality raw materials to the production of finished products, each chain being controlled by strict quality and ensuring that every online accounting service is of good quality and easy access.
Market Vision: becoming an online accountancy brand in Brazil
As the accounting brand that Brazil has grown, CONTADOR On-line's vision is to become a well-known online accountancy brand in Brazil. CONTADOR On-line's proposed positioning and product direction are intended to appeal to its target customers.
For the future, CONTADOR On-line plans to further expand product lines and develop more easy online accounting services, including high-end access core series, high-end online perimeter series, etc., in line with developments in the online accounting market. CONTADOR On-line believes that today, when consumers in Brazil are increasingly pursuing online accounting, the online accountancy brand will certainly be favoured by more consumers, and CONTADOR On-line will always be able to put a quick online focus on easy products for better use.
CONTADOR On-line is not just an accounting brand, but also a representative who is easy to access online. It offers consumers an easy online accounting experience with easy core products, on-line accessories and related products and stories of online accounting from Brazil.
