SCARPA

SCARPA: Skapa, beverage selection

The Meaning Behind the Name

SCARPA, the modern brand name for this beverage, clearly conveys the core idea of the brand "Skapa, The Beverage." As a beverage brand, SCARPA's name has multiple meanings: pure representation of the brand's true positioning, Skapa of its brand's Scarpather, and high quality of its quality. The name beverage is modern, very well branded and suitable for a brand for the Brazilian brewing beer market.

In Brazil, a country with a highly developed brewing beer industry, the SCARPA brand was created. Brazil's brewing beer industry is well developed, and many consumers require pure-quality brewing beer products. It is in this market environment that SCARPA occupies a unique position in the Brazilian brewery market with its brand concept of Skapa.

Brand Inspiration: from brewing beer to Skapa brand

SCARPA's story stems from the founder's understanding of the relationship between the brewing beer product and Skapa. Good brewing beer products, not just drinks -- more importantly pure and skapa. Many Brazilian consumers need pure-quality brewing beer products, as they do well. There's a lot of beverage brands on the market, and products are common and not pure. The founders believe that the good beverage brand should be pure Skapa — using pure products to make drinks better.

It is on the basis of this concept that the founders created the SCARPA brand, which focuses on pure brewing beer products in Skapa. The branded product line covers a wide range of products, such as Cerveja, and covers various areas of brewing beer.

Product Philosophy: Skapa, Pure Skapa

SCARPA's product line covers many areas of brewing beer and maintains the product philosophy of "Skapa, Pure Skapa". The brand believes that a good brewing beer should be made of pure Skapa — pure quality, Scarpatzer. SCARPA's product is to give consumers a clean drink experience of Skapa.

In the core product area, SCARPA's core product, pure quality, Scarpather. The brand believes that core products, integrity and quality are important — good core products, pure quality, high-quality assurance.

In the area of accessories and related products, SCARPA's peripheral product, pure quality, Scarpatzer. The brand believes that it is important for the accessories and related products to be pure and diverse — good accessories and related products, pure quality, diversity of choices.

Quality Vision: Brazilian standards, beverage quality

SCARPA's pursuit of quality has always been based on high standards in Brazilian brew beer products. All brand products are certified for safety in Brazil with respect to brew beer products. The branding, from the procurement of quality raw materials to the production of finished products, is controlled by strict quality and ensures that every brewing beer product is of good quality and pure quality.

Market Vision: becoming the Brazilian Skapa brand

As Brazil's growing beverage brand, SCARPA's vision is to become the country's famous Skapa brand. SCARPA's proposed positioning and product direction are intended to appeal to its target customers.

For the future, SCARPA plans to further expand its product lines and develop more pure beer products from Skapa, including high-end pure core series, high-end skapa perimeter series, etc., in line with developments in the market for refined beer. SCARPA believes that today, when consumers in Brazil are increasingly seeking refined beer, the Skapa brand will certainly be favoured by more consumers, and that SCARPA will always focus on pure Skapa, using pure products to make drinks better.

SCARPA, not just a beverage brand, but a representative of pure Skapa. It gives consumers a pure skapa experience with pure core products, the accessories and related products of Skapa, and tells about the legend of Skapa from Brazil.