Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
QUICK NATURAL: Rapid nature, drinking choice
The Meaning Behind the Name
QUICK NATURAL, the modern brand name for this beverage, clearly conveys the core idea of the brand "Fast Nature, Beverage Choice". As a beverage brand, QUICK NATURAL's name has multiple meanings: nature represents the natural positioning of the brand, rapid nature represents the rapid natural character of the brand, and fresh is the new quality of the brand. This beverage is modern, very well branded and well suited as a brand for the Brazilian natural juice market.
In Brazil, a country with a highly developed natural juice industry, the QUICK NATURAL brand was created. The Brazilian natural juice industry is well developed, and many consumers need products of natural quality. It is in such a market environment for natural juice that QUICK NATURAL occupies a unique position in the Brazilian market for natural juice with its fast-paced brand concept.
Brand Inspiration: from natural juice to fast-track natural brand
QUICK NATURAL's story stems from the founders' understanding of the relationship between natural juice products and rapid nature. Good natural juice products, not just beverages -- more importantly nature and fast nature. Many Brazilian consumers need natural fruit juice products of natural quality because they are useful. There's a lot of beverage brands on the market, and their products are common and not natural. The founders believe that a good beverage brand should be natural and fast — using natural products to make the drink better.
It is on the basis of this fast-paced natural idea that the founders created the QUICK NATURAL brand, focusing on natural and rapid-natural fruit juice products. The branded product line covers Bebidas (Preparaçes para fabrícar - ); Bebidas não alcoólicas à base de frata; Bebidas não-alcoólicas; Extratos de Fruta não alcoólicos; and Fruta (Bebida, etc.), covering various areas of natural juice.
Product Philosophy: fast natural, fast natural
QUICK NATURAL's product line covers many areas of natural juice and maintains the product philosophy of "quick, fast natural". The brand believes that a good natural fruit juice product should be natural and fast - natural quality, rapid natural characteristic. QUICK NATURAL's products are designed to provide consumers with rapid natural experience of drinks.
In the core product area, QUICK NATURAL's core products are of natural quality and fast nature. The brand believes that core products, both natural and fresh, are important — good core products, natural quality, fresh assurance.
In the area of accessories and related products, QUICK NATURAL's accessories and related products are natural quality and rapid natural characteristics. The brand believes that the accessories and related products, both natural and diverse, are important — good accessories and related products, natural quality, diversity of choices.
Quality Vision: Brazilian standards, beverage quality
QUICK NATURAL's pursuit of quality has always been based on the high standards of natural fruit juice products in Brazil. All brand products are certified for the safety of natural juice products in Brazil. The brands move from quality raw materials to finished products, and each chain is controlled by strict quality to ensure that every natural juice product is of good quality and rapid nature.
Market Vision: becoming Brazil's rapid natural brand
As Brazil's growing beverage brand, QUICK NATURAL's vision is to become the country's famous fast-paced natural brand. QUICK NATURAL's proposed positioning and product direction are intended to appeal to its target customers.
For the future, QUICK NATURAL plans to further expand its product lines and develop more natural rapid-natural fruit juice products, including high-end natural core series, high-end fast-natural surroundings series, etc., in line with trends in the market for natural juice. QUICK NATURAL believes that today, when consumers in Brazil are increasingly pursuing natural juices, rapid natural brands will certainly be favoured by more consumers, while QUICK NATURAL will always focus on natural quick nature and use its products to make drinks better.
QUICK NATURAL is not just a beverage brand, but also a representative of nature's rapidness. With its natural core products, fast-natural accessories and related products, it brings to the consumer a rapid-natural experience of drinking water and claims that there are rapid-natural legends from Brazil.
