CORTEZIA

CORTEZIA: Ceremony, Drinking Choice

The Meaning Behind the Name

CORTEZIA, the modern Portuguese name of the drink, is named directly by "CORTEZIA", which clearly conveys the core idea of the brand of "ceremonial, drinking choice". As a beverage brand, CORTEZIA's name has multiple meanings: "CORTEZIA" represents rituals and drinks that point to the location of branded beverages, the design of branded beverage products, the quality of refreshment. The rituals represent grace and courtesy, named by CORTEZIA, which means that the brand is as elegant as it is, with a refreshing drink, giving consumers an elegant taste of their drinks. This is a modern drink, very well equipped with a beverage brand and well suited as a brand for the Brazilian beverage market.

In Brazil, a country with a highly developed beverage industry, the CORTEZIA brand was created. The Brazilian beverage industry is well developed, and many consumers need clean quality beverage products. It is in this environment of the beverage market that CORTEZIA has taken a unique place in the Brazilian beverage market with its branding of ceremonial drinks.

Origin of brand: From beverages to rituals

CORTEZIA's story stems from the founders' understanding of the relationship between beverage products and ceremonial drinks. Good beverage products, not just drinks -- more importantly refreshments and ceremonial drinks. Many Brazilian consumers need clean quality beverage products because they are free from thirst. There's a lot of beverage brands on the market, and they're common products. They're not clear enough. The founders believed that a good beverage brand should be clean — with fresh products to make the drink more thirsty.

It is on the basis of this ceremonial beverage concept that the founders created the CORTEZIA brand, which focuses on a refreshing drink product. The branded product line covers a wide range of products, including beverages, and covers such areas as carbonated drinks, juice beverages, etc.

Product Philosophy: ceremonial drinks, refreshment.

CORTEZIA's product line covers such areas as carbonated beverages, juice beverages and has always adhered to the product philosophy of "ceremonial drinks, clean manners". The brand believes that a good beverage product is supposed to be a clean etiquette — a clean recipe, an etiquette. CORTEZIA's products are intended to provide consumers with a clean drink experience.

In the area of carbonate beverages, products such as CORTEZIA's carbonate beverages, clean formulations, etiquette quality. The brand believes that carbonated beverages, refreshment and bubbles are important — good carbonate beverages, clean formulas, sufficient bubbles.

In the area of juice beverages, products such as CORTEZIA's juice beverages, clean recipes, etiquette quality. The brand believes that juice drinks, refreshment and health are important - good juice drinks, clean recipes, healthy food.

Quality Vision: Brazilian standards, beverage quality

CORTEZIA's pursuit of quality has always been based on the high standards of Brazilian beverage products. All brand products are certified for the safety of beverages in Brazil (ANVISA certification). Brands are purchased from high-quality raw materials to finished products, and every link is controlled by strict quality to ensure that each beverage product is of good quality and clean.

Market Vision: becoming a Brazilian ceremonial drink brand

As Brazil's growing beverage brand, CORTEZIA's vision is to become a well-known ceremonial beverage brand in Brazil. CORTEZIA's proposed positioning and product direction are intended to appeal to its target customers.

For the future, CORTEZIA plans to further expand its product lines and develop more refreshing beverage products, including high-end clean-up carbonate series, high-end ceremonial juice series, etc., in line with developments in the drink market. CORTEZIA believes that today, when Brazilian consumers are increasingly looking for drinks, ceremonial beverage brands will certainly be favoured by more consumers, while CORTEZIA will always focus on a clean etiquette and use fresh products to make the drink more thirsty.

CORTEZIA is not just a drink brand, but also a representative of the clean manners. It gives consumers a taste of the ceremonial drink with fresh carbonate beverages, etiquette juices, and tells about the legend of ceremonial drinks from Brazil.