Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
CERVEJARIA CAPIXABA: Kapisaba Beer Factory, Drinking Choice
The Meaning Behind the Name
CERVEJARIA CAPIXABA, a modern brand name for the drink, clearly conveys the core idea of the branded Kapisaba Beer Factory, Drinking Choice. As a drink brand, CERVEJARIA CAPIXABA's name has multiple meanings: cleanness represents the smooth positioning of the brand, Kapisaba represents the capitulation of the brand, and nature represents the natural quality of the brand. The name is modern, very tasteful and well suited as a brand for the Brazilian beverage market.
In Brazil, a country with a highly developed beverage industry, the CERVEJARIA CAPIXABA brand was created. The Brazilian beverage industry is well developed, and many consumers need clean quality beverage products. It is in such a market environment for beverages that CERVEJARIA CAPIXABA occupies a unique position in the Brazilian beverage market with its brand concept of capisaba beer factory.
Origin of brand: From beverage to Kapisabar
CERVEJARIA CAPIXABA's story stems from the founders' understanding of the relationship between the beverage product and the Kapisaba beer factory. Good beverage products, not just drinks — more importantly, refreshment and Kapisaba beers. Many Brazilian consumers need clean quality beverage products because they work well. There are a lot of brands on the market, and they're common products. They're not good enough. The founders believed that a good brand of drinking should be made clean of Kapisaba — using fresh products to make the drink work better.
It is on the basis of this idea of a Kapisaba beer factory that the founders created the CERVEJARIA CAPIXABA brand, which focuses on refreshing the beverage products of Kapisaba. The branded product line covers several categories, including Água de soda; Água gaseificada; Água minieral [bebida]; Água-de-coco; Águas [bebidas]; Águas minerais engarrafadas; Bebida em xaroope; and Bebidas energétic, covering many areas of beverage.
Product Philosophy: Kapisaba Beer Factory, clean of Kapisaba
CERVEJARIA CAPIXABA's product line covers many areas of beverages and maintains the product philosophy of the Kapisaba Beer Factory, which cleans up Kapisaba. The brand believes that a good beverage product is supposed to be a nice, clean quality, Kapisaba feature. CERVEJARIA CAPIXABA's products are designed to provide consumers with a taste of the kapisaba.
In the core product area, CERVEJARIA CAPIXABA's core product, clean quality, Kapisaba feature. The brand believes that core products, refreshment and nature are important — good core products, clean quality, natural assurance.
In the area of accessories and related products, CERVEJARIA CAPIXABA's accessories and related products, clean quality, Kapisaba feature. The brand believes that it is important to have the accessories and related products, cleanness and diversity — good accessories and related products, clean quality, diverse choices.
Quality Vision: Brazilian standards, drinking quality
CERVEJARIA CAPIXABA's pursuit of quality has always been based on the high standards of Brazilian beverage products. All brand products are certified for the safety of beverage products in Brazil. The brands move from quality raw materials to finished products, and each chain is controlled by strict quality to ensure that every beverage product is of good quality and clean of Kapisaba.
Market Vision: branding the Kapisaba Beer Factory in Brazil
As Brazil's growing brand of drink, CERVEJARIA CAPIXABA's vision is to become the country's famous capisaba beer factory brand. CERVEJARIA CAPIXABA's proposed positioning and product direction are intended to appeal to its target customers.
For the future, CERVEJARIA CAPIXABA plans to further expand its product lines and develop more clean kapisaba beverage products, including high-end climax, high-end kapisaba perimeter series, etc., in line with developments in the drink market. CERVEJARIA CAPIXABA believes that today, when Brazilian consumers are increasingly looking for drinks, the capisaba beer factory brand will be favoured by more consumers, while CERVEJARIA CAPIXABA will always focus on pacing Kapisaba, using fresh products to make drinking better.
CERVEJARIA CAPIXABA is not just a drink brand, but also a representative of the clean Kapisaba. It provides consumers with clean core products, around Kapisaba, a taste of Kapisaba and tells the legend of the Kapisaba beer factory from Brazil.
