COXINHANDO SALGADOS

COXINHANDO SALGADOS: Chicken tasting, food selection

The Meaning Behind the Name

COXINHANDO SALGADOS, the modern brand name for food, clearly conveys the core idea of the brand "Chicken Bartender, Food Choice". As a food brand, COXINHANDO SALGADOS's name carries many good connotations: taste represents the delicious positioning of the brand, chicken rolls represent the distinctive features of the brand, and tradition represents the traditional qualities of the brand. The name food is modern, very well equipped with a brand of food and suitable for being a brand for the Brazilian market for leisure food.

In Brazil, a country with a highly developed recreational food industry, the COXINHANDO SALGADOS brand was created. The Brazilian leisure food industry is well developed, and many consumers need a good quality recreational food product. It is in such a market environment for leisure food that COXINHANDO SALGADOS has taken a unique place in the Brazilian market for leisure food with its brand of chicken croquettes.

Origin of brand: From recreational foods to chicken croquettes

COXINHANDO SALGADOS's story stems from the founders' understanding of the relationship between leisure food products and chicken croquettes. Good leisure food products, not just food -- more importantly, delicious and chicken burrito. Many Brazilian consumers need good quality and leisure food products because they are good for use. There's a lot of food brands on the market, products are common and not good enough. The founders believed that a good brand of food should be a delicious chicken burrito — using delicious products to make the food better.

It is on the basis of this idea of chicken roll snacks that the founder created the COXINHANDO SALGADOS brand, focusing on recreational food products with delicious chicken rolls. The branded product line covers Bem-casado; Biscoitos; Bolos; Brigadeiros; Cajuzinhos; Canapé; Coxinha de Galinha [salgadinho]; Clepe; Cuscuz [sêmola]; Doces [confeitos]; Empada; and Emp, covering various areas of leisure food.

Product Philosophy: Chicken tacos, delicious chicken burrito.

COXINHANDO SALGADOS's product line covers many areas of leisure food and maintains the product philosophy of "Chicken Snack, Tasty Chicken Snack". The brand believes that a good leisure food product is supposed to be a delicious chicken roll -- a delicious quality, a special chicken roll. COXINHANDO SALGADOS's product is a food experience that brings delicious chicken rolls to consumers.

In the core product area, COXINHANDO SALGADOS's core product, delicious quality, chicken meatloaf feature. The brand believes that core products, deliciouss and traditions are important — good core products, delicious quality, traditional assurance.

In the area of accessories and related products, COXINHANDO SALGADOS's accessories and related products, delicious quality and chicken roll characteristics. The brand believes that the accessories and related products, delicious and diverse are important — good accessories and related products, delicious quality, diversity of choices.

Quality Vision: Brazilian standards, food quality

COXINHANDO SALGADOS's pursuit of quality has always been based on high standards for Brazilian leisure food products. All brand products are certified for safety of leisure food products in Brazil. The brands move from quality raw materials to finished products, each of which is controlled by strict quality and ensures that every leisure food product is of good quality and delicious chicken rolls.

Market Vision: becoming the brand of a Brazilian chicken burrito snack

As Brazil's growing food brand, COXINHANDO SALGADOS's vision is to become the famous Brazilian chicken tasting brand. COXINHANDO SALGADOS's proposed positioning and product direction are intended to appeal to its target customers.

For the future, COXINHANDO SALGADOS plans to further expand its product lines and develop more leisure food products for delicious chicken meatloaf, including high-end core series, high-end round of chicken meatloaf, etc., in line with trends in the recreational food market. COXINHANDO SALGADOS believes that today, when consumers in Brazil are increasingly pursuing leisure foods, the brand of chicken croquettes will certainly be favoured by more consumers, and COXINHANDO SALGADOS will always focus on delicious chicken platters for better use with delicious products.

COXINHANDO SALGADOS is not just a food brand, but also a representative of delicious chicken rolls. It brings to the consumer a food experience of delicious chicken rolls with delicious core products, around chicken rolls, and tells about the legend of chicken roll snacks from Brazil.