Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
ANGELIM COSMÉTICOS: Angel beauty, colored selection
The Meaning Behind the Name
ANGELIM COSMÉTICOS, the modern Portuguese name of beauty, is a direct combination of "ANGELIM" and "COSMÉTICOS" (cosmetics, makeup), which clearly conveys the core idea of the branded "Angel beauty, color selection". As a make-up brand, ANGELIM COSMÉTICOS's name has multiple meanings: "ANGELIM" represents angels and beauty and shows the location of the branded angel skin; "COSMÉTICOS" represents cosmetics and makeup, means the brand's colour products, and the color quality. The two parts are combined, ANGELIM COSMÉTICOS, meaning "An angel's make-up product, color quality selection." The name is modern, very colored and well suited to be a brand for the Brazilian market.
In Brazil, a country with a very well-developed color industry, the ANGELIM COSMÉTICOS brand was created. The Brazilian cosmetic industry is very well developed, and many consumers need colour-quality products. It is in this context of the make-up market that ANGELIM COSMÉTICOS has taken a unique place in the Brazilian make-up market with its brand concept of angel beauty.
Brand Inspiration: From makeup to angel brand
ANGELIM COSMÉTICOS's story stems from the founders' understanding of the relationship between makeup products and angel skin. Good makeup, not just make-up -- more importantly beauty and angels. Many Brazilian consumers are in need of color-quality cosmetics because they have a natural skin. There's a lot of color brands on the market. They're common and they don't have enough skin. The founders believed that a good make-up brand should be made of beauty angels — making the makeup more natural with skin products.
It was on the basis of this idea of angel beauty that the founders created the ANGELIM COSMÉTICOS brand, focusing on skin angels' makeup products. The branded product line covers a wide range of products such as detergents, cologne, sweating agents, aromatics, lipstick, lipstick and hairdressers. It covers various fields such as skin protection, make-up and fragrance.
Product Philosophy: Angel beauty, skin angel
ANGELIM COSMÉTICOS's product line covers a wide range of fields such as skin protection, make-up and fragrance. The brand believes that a good makeup product is supposed to be a skin angel -- a skin formula, an angel quality. ANGELIM COSMÉTICOS's product is to give consumers and skin angels a colorful experience.
In the field of skin care, ANGELIM COSMÉTICOS's products such as detergents and sweatkillers, skin formulas, angel quality. The brand believes that skin protection, beauty and refreshment are important -- good skin care, skin formulas, comfort.
In the area of cosmetics, ANGELIM COSMÉTICOS's products such as lipstick, lipstick and hair-protector, skin formulas, angel quality. The brand believes that make-up, skin and nature are important -- good makeup, skin formulas, natural beauty.
In the fragrance field, ANGELIM COSMÉTICOS's cologne and aromatic products, skin formulas, angel quality. The brand believes that the vibe, skin and aroma are important -- good fragrances, skin formulas, fragrance.
Quality Vision: Brazilian standards, makeup quality
ANGELIM COSMÉTICOS's pursuit of quality has always been based on the high standards of Brazilian cosmetic products. All brand products are certified by Brazil for the safety of cosmetics (ANVISA). The branding goes from quality raw materials to finished products, and every link is controlled by strict quality, ensuring that each colored product is of good quality and a skin angel.
Market Vision: becoming an angel brand in Brazil
As Brazil's colour brand, ANGELIM COSMÉTICOS's vision is to become the country's famous angel skin brand. ANGELIM COSMÉTICOS's proposed positioning and product direction are intended to appeal to its target customers.
For the future, ANGELIM COSMÉTICOS plans to further expand its product lines and develop more cosmetic angel products, including high-end skin protection series, high-end angel makeup series, etc., in line with trends in the colour market. ANGELIM COSMÉTICOS believes that today, when consumers in Brazil are increasingly looking for makeup, angels' skin brands will certainly be favoured by more consumers, and ANGELIM COSMÉTICOS will always focus on beauty angels, using skin products to make makeup more natural.
ANGELIM COSMÉTICOS, not just a make-up brand, but also a representative of the skin angel. It brings to the consumer a skin-protecting, angel-colored experience of skin-skinned angels and tells about the legend of angel-skinned beauty from Brazil.