Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
JOTA GRASS: Chota fur, selection of building materials
The Meaning Behind the Name
JOTA GRASS, the modern brand name for building materials, clearly conveys the core idea of the brand "Jota Skin, Choice of Building Materials". As a building material brand, JOTA GRASS's name has many good connotations: environmental protection represents the green positioning of the brand, Jota fur represents the Jota bark character of the brand and durability represents the durable quality of the brand. This is a modern building material, very well equipped with the brand of building materials and well suited to be a brand for Brazil's man-made turf market.
The JOTA GRASS brand was created in Brazil, a country with a very well-developed fur industry. Brazil has a very well-developed man-made fur industry, and many consumers need environmentally friendly man-made turf products. It is in such a market environment for man-made grass that JOTA GRASS has taken a unique place in the Brazilian market for man-made grass with its brand of chota.
Brand Inspiration: from man-made to Jotta's.
The story of JOTA GRASS stems from the founder's understanding of the relationship between man-made grass products and Jota. Good man-made fur products are not just building materials — more importantly, environmental protection and Jota grass. Many Brazilian consumers need environmentally friendly man-made herbs products because they are good for environmental protection. There are many brands of building materials on the market, products that are common and not environmentally friendly. The founders believed that the good brand of building materials should be green Jota grass — using environmentally friendly products to make them better.
It was on this basis that the founders created the JOTA GRASS brand, which focuses on the environmentally sound man-made production of Jota. The brand product line covers a wide range of products, such as Carpete de grama artificial; and Grama artificial, covering multiple areas of man-made grass.
Product Philosophy: Chota Skin, Environ Skin
JOTA GRASS's product line covers many areas of man-made grass, and maintains the product philosophy of "Chotas" and "Environmental Jotas". The brand believes that a good man-made fur product should be an environmentally friendly Jota grass — the quality of the environment, the characteristic of Jota fur. JOTA GRASS's product is to provide consumers with the experience of building materials for green Jota fur.
In the core product area, JOTA GRASS's core product, environmental quality, Jota fur. The brand believes that core products, environmental protection and durability are important — good core products, environmental quality, durable assurance.
In the area of accessories and related products, JOTA GRASS's surrounding product, environmentally friendly quality and Jota lasagna. The brand believes that accessories and related products, environmental protection and diversity are important — good accessories and related products, environmentally friendly quality, diverse choices.
Quality Vision: Brazilian standards, quality of building materials
JOTA GRASS's pursuit of quality has always been based on the high standards of Brazil's man-made turf products. All brand products are certified through Brazil's associated safety certification of man-made herbs. The brands are purchased from quality raw materials to finished products, each of which is subject to strict quality control and ensures that every man-made fur product is of good quality and environmentally friendly chota.
Market Vision: becoming Brazil's Jotta fur brand
As Brazil's growing brand of building materials, JOTA GRASS's vision is to become the famous Josta fur brand in Brazil. JOTA GRASS's proposed positioning and product direction are intended to appeal to its target customers.
For the future, JOTA GRASS plans to further expand its product lines and develop more environmentally friendly man-made grassland products, including high-end cores of environmental protection, high-end Chota soil surroundings, etc., in line with trends in the market for artificial grass. JOTA GRASS believes that, today, when consumers in Brazil are increasingly looking for man-made grass, the Jotta fur brand will certainly be favored by more consumers, and JOTA GRASS will always focus on green Chotas, using environmentally friendly products to make building materials better.
JOTA GRASS is not just a brand of building materials, but also a representative of the green chota. Using environmentally friendly core products, the accessories and related products of Chotagrass, it provides consumers with a construction experience of green Jotagrass, which claims to be a legend from Brazil.





