PLAYERS

PLAYERS: Player, costume choice

The Meaning Behind the Name

PLAYERS, the modern brand name of the costume, clearly conveys the core idea of the brand "Players, Apparel Options". As a garment brand, PLAYERS's name has multiple meanings: sports represent the positioning of brands, players represent the character of brand players and fashion represents the quality of brands. It's a modern costume, very well-dressed brand, and it fits perfectly as a brand for the Brazilian sports market.

In Brazil, a country with a highly developed sports and clothing industry, the PLAYERS brand was created. Brazil has a well-developed sports and clothing industry, with many consumers requiring sporting goods of quality. It is in such a market environment for sports clothing that PLAYERS has taken a unique place in the Brazilian market for sports clothing with its players ' brand concept.

Brand Inspiration: from sports clothing to player brands

PLAYERS's story stems from the founders' understanding of the relationship between sports clothing products and players. Good sports clothing products, not just costumes -- more importantly sports and players. Many Brazilian consumers need sport-quality sports clothing products because they are good. There's a lot of clothing brands on the market, and they're common products. They're not sportsy enough. The founders believed that a good dress brand should be for sports players — using sport products to make clothing better.

It was on the basis of this player concept that the founders created the PLAYERS brand, focusing on sports costume products for sports players. The branded product lines cover Chapéus [chapelaria]; Calçados em geral*; Confecionados (Forros -) [parte de vestuário]; Vestuário*; Chapéus, Bonés etc; Confecciodo (Vestuário - etc.), covering various areas of sports clothing.

Product Philosophy: players, sports players

PLAYERS's product line covers many areas of sports clothing and maintains the "player, sports player" product philosophy. The brand believes that a good sports dress product should be a sport player's quality, a player's character. PLAYERS's products are designed to bring the clothing experience of sports players to consumers.

In the core product area, PLAYERS's core products, sports quality, player characteristics. The brand believes that core products, sports and fashion are important — good core products, quality of sport, assurance of fashion.

In the area of accessories and related products, PLAYERS's accessories and related products, sports quality and player characteristics. The brand believes that the accessories and related products, sports and diversity are important — good accessories and related products, quality of movement, diverse choices.

Quality Vision: Brazilian standards, clothing quality

PLAYERS's pursuit of quality has always been based on the high standards of Brazilian sports clothing products. All brand products are certified for safety of sports clothing products in Brazil. Brands are purchased from high-quality raw materials to finished products, and each chain is controlled by strict quality to ensure that every sport dress product is of good quality and a sports player.

Market Vision: becoming a Brazilian player brand

As the garment brand that Brazil has grown, PLAYERS's vision is to become a well-known player brand in Brazil. PLAYERS's proposed positioning and product direction are intended to appeal to its target customers.

For the future, PLAYERS plans to further expand its product lines and develop more sport-players ' sports clothing products, including high-end core series, high-end player perimeter series, etc., in line with trends in the market for sports clothing. PLAYERS believes that, today, when Brazilian consumers are increasingly seeking sports clothing, players ' brands will certainly be favoured by more consumers, while PLAYERS will always focus on sports players and use sport products to make costumes better.

PLAYERS is not just a dress brand, but also a representative of sports players. It brings to the consumer a costume experience of sports players with sport core products, player accessories and related products and legends from Brazil.