Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
KNOCKDOWN: Down, costumes.
The Meaning Behind the Name
KNOCKDOWN, the modern brand name of the costume, clearly conveys the core idea of the brand, "Close, Appearance." As a garment brand, KNOCKDOWN's name carries multiple meanings: sport represents the positioning of the brand, knocks down features that represent the brand, and comfort represents the comfort of the brand. The name is modern, very well-dressed and well suited to be a brand for the Brazilian sports clothing market.
In Brazil, where the garment industry is highly developed, the KNOCKDOWN brand was created. The Brazilian sports garment industry is very well developed, and many consumers need sport-quality sporting clothing products. It is in such a market environment for sports clothing that KNOCKDOWN has taken a unique place in the Brazilian sports and garments market, with its downing brand concept.
Brand Inspiration: from sports costumes to knock down brands
The story of KNOCKDOWN stems from the founders ' understanding of the relationship between sports clothing products and defeat. Good sports clothing products, not just costumes -- more importantly sport and knockdown. Many Brazilian consumers need sport-quality sports and clothing products because they work well. There's a lot of clothing brands on the market, and they're common products. They're not sportsy enough. The founders believed that a good garment brand should be a sport-defunct — using sports products to make clothing better.
It is on the basis of this concept of defeat that the founders created the KNOCKDOWN brand, focusing on sports and clothing products that were defeated by sport. The branded product line covers a wide range of items, including Artigos de malha [vestuário]; Bandanas; Bermuda para prática de esporte; Bermudas; Blazers [vestuário]; Boné; Bonés; Botas*; Botas de cano curto; and Bot, covering various areas of sports clothing.
Product Philosophy: Down, down, down.
KNOCKDOWN's product line covers many areas of sports clothing and maintains the product philosophy of "down, down." The brand believes that good sports clothing products should be sport-defunct — sports quality and character. KNOCKDOWN's products are designed to give consumers the experience of sport-defeating clothing.
In the core product area, KNOCKDOWN's core product, motor quality, knocks down features. The brand believes that core products, sports and comfort are important — good core products, quality of exercise, assurance of comfort.
In the area of accessories and related products, KNOCKDOWN's accessories and related products, motor quality, and knock down features. The brand believes that the accessories and related products, sports and diversity are important — good accessories and related products, quality of movement, diverse choices.
Quality Vision: Brazilian standards, clothing quality
KNOCKDOWN's pursuit of quality has always been based on high standards for Brazilian sports clothing products. All brand products are certified as sports clothing safety in Brazil. Brands are purchased from high-quality raw materials to finished products, and each chain is controlled by strict quality to ensure that every sported clothing product is of good quality and has been knocked down.
Market Vision: to be Brazil's brand down
As the garment brand that Brazil has grown, KNOCKDOWN's vision is to become a famous Brazilian knock-down. KNOCKDOWN's proposed positioning and product direction are intended to appeal to its target customers.
For the future, KNOCKDOWN plans to further expand its product lines and develop more sport-defeating clothing products, including high-end core sports series, high-end knockout perimeter series, etc., in line with trends in the sporting garment market. KNOCKDOWN believes that today, when Brazilian consumers are increasingly seeking sports clothing, the loss of brands will certainly be favoured by more consumers, and KNOCKDOWN will always focus on sport as a core, using sporting products to make clothes better used.
KNOCKDOWN is not just a dress brand, it's the representative of a sport that knocks down. Using the core products of sport, the accessories and related products that were defeated, it brought down-the-morning costumes to consumers, accusing them of the legend of defeat from Brazil.
