Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
INCRÍVEL: Unbelievable, costume choice.
The Meaning Behind the Name
INCRÍVEL, the modern brand name of the costume, clearly conveys the core idea of the brand, "The Unbelievable, The Choice of Clothing". As a garment brand, INCRÍVEL's name is multiplely beautiful: fashion represents the brand's fashion positioning, incredible features of the brand, and quality represents its high quality. The name is modern, very well-dressed and well suited to be a brand for the Brazilian fashion market.
In Brazil, a country with a highly developed fashion industry, the INCRÍVEL brand was created. The Brazilian fashion and clothing industry is well developed, with many consumers requiring fashion-quality fashion products. It is in such a market environment for fashion that INCRÍVEL occupies a unique position in the Brazilian fashion market with its incredible brand concept.
Brand Inspiration: From fashion to incredible brand
The story of INCRÍVEL stems from the founder's understanding of the incredible relationship between fashion products and clothing. Good fashion products, not just costumes -- more importantly fashion and incredible. Many Brazilian consumers are in need of fashion-quality fashion products because they are good. There are many garment brands on the market, all of which are common and not fashionable. The founders believed that a good garment brand should be an incredible fashion — the product of fashion to make it better.
It was on the basis of this incredible idea that the founders created the INCRÍVEL brand, focusing on fashion and fashion products. The branded product line covers acessórios para cabeça [chapelaria]; Artigos de malha [vestuário]; Bandanas; Bermudas; Blazers [vestuário]; Bonés; Botas*; Cachecóis; Sapatos *; Calç, among others, cover various areas of fashion clothing.
Product Philosophy: Incredible, Fashion Unbelievable
INCRÍVEL's product line covers many areas of fashion and maintains the "unbelievable, uncanny" product philosophy. The brand believes that a good fashion product should be an incredible style — a fashion quality, an incredible feature. INCRÍVEL's products are designed to provide consumers with an incredible fashion experience.
In the core product area, INCRÍVEL's core product is of fashion quality and incredible character. The brand believes that core products, fashion and quality are important — good core products, fashion quality, quality assurance.
In the area of accessories and related products, INCRÍVEL's accessories and related products are fashionable and incredible. The brand believes that the accessories and related products, fashion and diversity are important — good accessories and related products, fashion quality, diverse choices.
Quality Vision: Brazilian standards, clothing quality
INCRÍVEL's pursuit of quality has always been based on high standards in Brazilian fashion garment products. All brand products are certified for safety in Brazilian fashion-related clothing products. From the procurement of high-quality raw materials to the production of finished products, brands are controlled by strict quality to ensure that every fashionable garment product is of good quality and incredible fashion.
Market Vision: becoming an incredible brand for Brazil
As the garment brand that Brazil has grown, INCRÍVEL's vision is to become a famous and incredible brand in Brazil. INCRÍVEL's proposed positioning and product direction are intended to appeal to its target customers.
For the future, INCRÍVEL plans to further expand its product lines and develop more fashion-unimaginable fashion products, including high-end fashion core series, high-end incredible perimeter series, etc., in line with developments in the fashion market. INCRÍVEL believes that today, when consumers in Brazil are increasingly pursuing fashion garments, incredible brands will certainly be favoured by more consumers, and INCRÍVEL will always focus on fashion magic, using fashion products to make clothing better.
INCRÍVEL is not just a dress brand, but also an incredible representation of fashion. It brings to the consumer an incredible fashion experience with a core product of fashion, an incredible peripheral product, and tells about the amazing legends from Brazil.
