Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
Curva da Jurema: Jurema bend, costume choice
The Meaning Behind the Name
Curva da Jurema, the modern brand name of the costume, clearly conveys the core idea of the brand, Jurema Bend. As a garment brand, Curva da Jurema's name has many good connotations: fashion represents the brand's fashion orientation, Jurema's curve is the brand's Jurema turn and currents represent the brand's trend quality. The name is modern, very well-dressed and suitable as a brand for the Brazilian fashion market.
In Brazil, a highly developed fashion industry, the Curva da Jurema brand was created. The Brazilian fashion industry is well developed, and many consumers need fashion-quality fashion products. It is in such a market environment for fashion that Curva da Jurema occupies a unique position in the Brazilian fashion market with its brand concept of Jurema.
Brand Inspiration: from fashion to Jurema bend
The story of Curva da Jurema stems from the founder's understanding of the relationship between fashion products and Jurema. Good fashion products, not just costumes -- more importantly, fashion and Jurema bending. Many Brazilian consumers need fashion-quality fashion products because they are good. There are many garment brands on the market, all of which are common and not fashionable. The founders believed that a good dress brand should be a fashion Jurema curved — using fashion products to make the costume better.
It is on the basis of this Jurema curve that the founders created the Curva da Jurema brand, focusing on fashion-based fashion products in the Jurema curve. The branded product line covers a wide range of goods, including Artigos de Chapelaria; Artigos de malha [vestuário]; Bandanas; Bermuda para prática de esporte; Bermudas; Biquíni; Boné; Bonés; Calçados*; and Calção par, covering various areas of fashion clothing.
Product Philosophy: Jurema bend, fashion Jurema bend
Curva da Jurema's product line covers many areas of fashion and maintains the product philosophy of "Julema bend, Fashion Jurema bend". The brand believes that a good fashion product should be a fashion — fashion quality, Jurema — turn. Curva da Jurema's product is to give consumers a fashion-style jurema curved dress experience.
In the core product area, Curva da Jurema's core product, fashion quality and Jurema bend feature. The brand believes that core products, fashion and currents are important — good core products, fashion quality, trend assurance.
In the area of accessories and related products, Curva da Jurema's surrounding product is of fashion quality and Jurema bend. The brand believes that the accessories and related products, fashion and diversity are important — good accessories and related products, fashion quality, diverse choices.
Quality Vision: Brazilian standards, clothing quality
Curva da Jurema's pursuit of quality has always been based on the high standards of Brazilian fashion products. All brand products are certified for the safety of fashion-based products in Brazil. The branding goes from quality raw materials to finished products, and every link is controlled by strict quality to ensure that each fashionable product is of good quality and fashionable Jurema bends.
Market Vision: becoming Brazil's Jureima curve brand
As the garment brand that Brazil has grown, Curva da Jurema's vision is to become a well-known Jurema curve brand in Brazil. Curva da Jurema's proposed positioning and product direction are intended to appeal to its target customers.
For the future, Curva da Jurema plans to further expand its product lines and develop more fashion-based clothing products at the jourema bend, including high-end fashion core series, high-end Jurema curve perimeter series, etc., in line with trends in the fashion-based market. Curva da Jurema believes that today, when consumers in Brazil are increasingly seeking fashionable clothing, the Jurema bend brand will certainly be favoured by more consumers, while Curva da Jurema will always focus on fashion-based Jurema curves and use fashion products to make costumes better.
Curva da Jurema is not just a dress brand, but also a representative of the fashion Jurema bend. It brings to consumers fashion-based core products, the accessories and related products of Jurema's curve, a fashion-style Jurema's bend experience, and tells about the legend of Jurema's turn from Brazil.
