Brazil Available Oct 29, 2026

BeatStyle

Application No.: 934053243
Registration No.: 934053243
Jurisdiction: Brazil
Nice Classification: Class 25 Class 25
Trademark Status: Registered
Registration Date: 2026-01-06
Expiry Date: 2036-01-06
Owner: JÁQUERO NOVIDADES LTDA

Registered Goods / Services

Class 25

Agasalhos [regalo] de pés, não aquecidos eletricamente; Agasalhos para as mãos; Artigos de chapelaria; Artigos de malha [vestuário]; Bermudas; Blazers [vestuário]; Blusa militar; Bolsos para roupas; Boné; Bonés; Bota para operário; Botas *; Botas de cano curto; Botas de cano médio; Botas para esportes *; Cachecóis; Cachenês; Calçados*; Calças compridas; Camisas; Camisas de manga curta; Camisetas; Camisetas regata para a prática de esportes; Capuzes [vestuário]; Casacos [jaquetas]; Chapéus [chapelaria]; Cintos [vestuário]; Combinações [vestuário]; Coturno; Cuecas; Cuecas boxer; Cuecas samba-canção; Gorros; Jardineiras [vestuário]; Jérseis [vestuário]; Leggings [calças]; Lenços de cabeça; Lenços de pescoço; Leotards [collants]; Luvas [vestuário]; Macacões; Malhas [vestuário]; Meias; Peles [vestuário]; Pulôveres; Saias; Saias-calças; Sandálias; Sapatos*; Sobretudos [vestuário]; Suéteres; Suspensórios [vestuário]; Ternos; Trajes; Vestidos; Vestuário *

Class 25

Agasalhos [regalo] de pés, não aquecidos eletricamente; Agasalhos para as mãos; Artigos de chapelaria; Artigos de malha [vestuário]; Bermudas; Blusa militar; Bolsos para roupas; Boné; Bonés; Bota para operário; Botas *; Botas de cano curto; Botas de cano médio; Botas para esportes *; Cachecóis; Cachenês; Calçados*; Calças compridas; Camisas; Camisas de manga curta; Camisetas; Camisetas regata para a prática de esportes; Capuzes [vestuário]; Casacos [jaquetas]; Chapéus [chapelaria]; Cintos [vestuário]; Combinações [vestuário]; Coturno; Cuecas; Cuecas boxer; Cuecas samba-canção; Gorros; Jardineiras [vestuário]; Jérseis [vestuário]; Leggings [calças]; Lenços de cabeça; Lenços de pescoço; Leotards [collants]; Luvas [vestuário]; Macacões; Malhas [vestuário]; Meias; Peles [vestuário]; Pulôveres; Saias; Saias-calças; Sandálias; Sapatos*; Sobretudos [vestuário]; Suéteres; Suspensórios [vestuário]; Ternos; Trajes; Vestidos; Vestuário *; Vestuário bordado; Vestuário confeccionado

PriceUS$6,565

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BRAND STORY

Brand Story

BeatStyle: Brand Story Concept

Brand story concept for this trademark.

1. The Inspiration Behind the Name

BeatStyle joins Beat, the rhythm of music or a heartbeat, with Style, a person's visible expression. Clothing can follow the changing rhythm of a day, from a relaxed morning to an evening with friends. The imagined São Paulo studio draws on Brazilian music, using discreet embroidery, woven labels and clear typography to express the idea.

2. Brand Inspiration

The fictional founding story begins in a neighbourhood clothing workshop. A founder experienced as a sewing machinist and pattern-making assistant understands fabric sourcing, pattern cutting and garment construction. Knitwear, shirts, shorts and hats form the starting range, with blazers, scarves, gloves, boots and trainers as extensions. The concept remains rooted in practical urban clothing rather than theatrical fashion.

3. Product Philosophy

Dressing to your own rhythm is the product philosophy. Knitwear, warm accessories, headwear, Bermuda shorts, casual blazers, military-inspired shirts, trousers, footwear and boots provide an adaptable wardrobe. Comfortable movement, easy waistbands and breathable, washable fabrics are priorities. Off-white, khaki, navy, olive and dark grey encourage pieces to work together across different daily settings.

4. Quality Commitment

The proposed wear-testing approach considers different body types and conditions, from humid São Paulo commutes to cooler southern cities. Seams, collars, cuffs, soles, buttons and footwear construction would be checked. Accurate fibre and size information, useful care labels and restrained packaging support longer everyday use.

5. Market Vision

BeatStyle is envisioned as a familiar, approachable name in Brazilian casual clothing. The ambition is a wardrobe of frequently chosen basics, with possible neighbourhood showrooms that explain fabric and fit choices. The concept brings the relaxed warmth of Brazilian street life into ordinary dressing.

6. The Brand in a Nutshell

BeatStyle gives everyday clothing a rhythmic, personal identity. Knitwear, jackets, shorts, hats, scarves and footwear accompany changing daily occasions while allowing each wearer to keep their own pace.

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04
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