LUWAD

LUWAD: Luwald, choice of home

The Meaning Behind the Name

LUWAD, a modern brand name that clearly conveys the core idea of the brand "Ruwald, Home Choice". As a home brand, LUWAD's name has many good connotations: precision represents the precise positioning of the brand, Loudard represents the Luwald character of the brand, and elegance represents the graceful qualities of the brand. The name is modern, very home-based and well suited as a brand for Brazilian ceramics.

In Brazil, a country with a highly developed ceramic industry, the LUWAD brand was created. Brazil has a very well-developed ceramic home industry, and many consumers need sophisticated pottery household products. It is in such a market environment for pottery that LUWAD occupies a unique position in the Brazilian porcelain market with its Luwald brand concept.

Origin of brand: from ceramics to the Louvad brand

The story of LUWAD stems from the founder's understanding of the relationship between ceramic home products and Louvad. Good pottery home products, not just homes — more importantly, fine with Loudard. Many Brazilian consumers are in need of fine-quality ceramic home products because they work well. There are many home-based brands on the market, which are common and not sufficiently sophisticated. The founders believed that a good home brand should be an excellent Luwald — using fine products to make the home work better.

It was on the basis of this Luwald idea that the founders created the LUWAD brand, which focuses on fine pottery home products in Luwald. The branded product line covers a wide range of items such as Açucareiros; Bandejas giratórias de mesa; Bebedouros; Biscoiteira; Bomboneiras; Bule de chá; Bustos de porcelana, cerâmica, faiança, terraco and covers various areas of pottery residence.

Product Philosophy: Rwad, excellent Luvadh

LUWAD's product line covers many areas of ceramic homes and maintains the product philosophy of "Luwald, excellent Louard". The brand believes that good pottery home products should be of a fine — fine quality, the Luwald feature. LUWAD's products are designed to bring home-based experience to consumers, which is excellent in Louvad.

In the core product area, LUWAD's core product is of fine quality, with a Rouad feature. The brand believes that the core product, its precision and elegance are important — a good core product, its quality, its elegance.

In the area of accessories and related products, LUWAD's accessories and related products are of excellent quality and Luvadeh characteristics. The brand believes that it is important to have the accessories and related products, both sophisticated and diverse — good accessories and related products, fine quality, diversity of choices.

Quality Vision: Brazilian standards, household quality

LUWAD's pursuit of quality has always been based on high standards in Brazilian ceramic home products. All brand products are certified for safety in Brazil through the relevant ceramic home-based product. The branding, from the purchase of quality raw materials to the production of finished products, is controlled by strict quality and ensures that each pottery home product is of good quality and excellent quality.

Market Vision: becoming the Brazilian Luvard brand

As the home brand that Brazil has grown, LUWAD's vision is to become a well-known Rouad brand in Brazil. LUWAD's proposed positioning and product direction are intended to appeal to its target customers.

For the future, LUWAD plans to further expand its product lines and develop more fine pottery home products in Luwald, including high-end core series, high-end Lourdes perimeter series, etc., in line with developments in the ceramic home market. LUWAD is convinced that, today, when Brazilian consumers are increasingly pursuing ceramics, the Louvad brand will certainly be favoured by more consumers, and LUWAD will always focus on a lean Luwad to make its home better served with sophisticated products.

LUWAD is not just a home brand, but also an excellent representative of Louvad. It brings to consumers a home-based experience of Loud with sophisticated core products, around the Ludwards, and tells about the legend of Roedel from Brazil.