YUMI STORE

YUMI STORE: Beautiful little shop. Jewellery selection.

The Meaning Behind the Name

YUMI STORE, this modern brand name for jewelry, clearly conveys the core idea of the brand "Gorgeous Shop, Jewellery Choice". As a jewellery brand, YUMI STORE's name has multiple meanings: precision represents the precise positioning of the brand, beauty stores represent the beauty of the brand and diversity represent its diverse qualities. The name is modern, very well-behaved and suitable for a Brazilian jewellery market.

In Brazil, a highly developed jewellery industry, the YUMI STORE brand was created. The Brazilian jewellery industry is well developed, and many consumers need sophisticated jewellery products. It is in this market environment of jewellery that YUMI STORE occupies a unique position in the Brazilian jewellery market with its brand concept of a fine shop.

Origin of brand: From jewelry to beauty shop brand

The story of YUMI STORE stems from the founders ' understanding of the relationship between jewellery products and fine small shops. Good jewellery products, not just jewels -- more importantly, fine and beautiful shops. Many Brazilian consumers are in need of sophisticated jewellery products because they work well. There's a lot of jewelry brands on the market, and their products are common and not very sophisticated. The founders believed that a good brand of jewellery should be a fine little shop — with a fine product to make the jewels work better.

It is on the basis of this idea of a beautiful shop that the founders created the YUMI STORE brand, focusing on jewellery products from a fine small store. The branded product line covers Adereços de Marfim [joias e bijuterias]; Alfinets de adereço; Alfinetes de gravatas; Alfinetes de metal precioso; Amuletos [joias e bijuterias]; and several items such as <unk>nco cover various areas of jewellery.

Product Philosophy: A fair store, a fine little shop

YUMI STORE's product line covers many areas of jewellery and maintains the product philosophy of "Pretty Shop, Prettice Shop". The brand believes that a good jewellery product should be a fine little shop — an excellent quality, a beautiful little store. YUMI STORE's products are designed to provide consumers with an excellent experience of jewelry in small shops.

In the core product area, YUMI STORE's core product is of excellent quality and beauty. The brand believes that core products, precision and diversity are important — good core products, good quality, diverse assurance.

In the area of accessories and related products, YUMI STORE's accessories and related products are of excellent quality and beauty. The brand believes that it is important to have the accessories and related products, both sophisticated and diverse — good accessories and related products, fine quality, diversity of choices.

Quality Vision: Brazilian standards, jewellery quality

YUMI STORE's pursuit of quality has always been based on high standards in Brazilian jewellery products. All brand products are certified for the safety of jewellery products in Brazil. The branding, from the procurement of quality raw materials to the production of finished products, is controlled by strict quality and ensures that every jewellery product is of good quality and excellent quality.

Market Vision: becoming the brand of a small Brazilian shop

As the jewel brand that Brazil has grown, YUMI STORE's vision is to become a well-known Brazilian small shop brand. YUMI STORE's proposed positioning and product direction are intended to appeal to its target customers.

For the future, YUMI STORE plans to further expand its product lines and develop more refined jewellery products from small shops, including high-end core series, high-end mini-stores around them, etc., in line with trends in the jewellery market. YUMI STORE believes that today, when Brazilian consumers are increasingly pursuing jewellery, the brand of a fair shop will certainly be favoured by more consumers, while YUMI STORE will always focus on fine and beautiful shops, using refined products to make jewellery better used.

YUMI STORE is not just a brand of jewelry, but also a representative of a fine shop. It brings to the consumer, with sophisticated core products, with beautiful small shops around them, a jewel experience of fine small stores, and tells the legend of beautiful small shops from Brazil.