VERALUZ

VERALUZ: The real light, the jewels.

The Meaning Behind the Name

VERALUZ, this modern brand name for jewels, clearly conveys the core idea of the brand "The Light, The Jewel." As a jewellery brand, VERALUZ's name has multiple meanings: flashing represents the location of the brand, real light represents its true identity and fine representation of its essence. The name is modern, very well-known and suitable as a brand for the Brazilian jewellery market.

In Brazil, a highly developed jewellery industry, the VERALUZ brand was created. The Brazilian jewellery industry is very well developed, and many consumers need quality jewellery products. It is in such a market environment for jewellery that VERALUZ has taken a unique place in the Brazilian jewellery market with its true brand concept.

Brand Origin: From Jewellery to Real Light

VERALUZ's story stems from the founder's understanding of the relationship between jewellery products and real light. Good jewellery products, not just jewels -- more importantly, flashes and real light. Many Brazilian consumers are in need of shining quality jewellery products because they work well. There's a lot of jewelry brands on the market, and their products are common and not bright enough. The founders believed that a good brand of jewellery should be a shining light — using a shining product to make the jewels work better.

It was based on this vision that the founders created the VERALUZ brand, which focuses on shining jewellery products. The branded product line covers Adereços de Marfim [joias e bijuteias]; Alfinets de adereço; Alfinets de gravatas; Alfinets de metal precioso; Amuletos [joias e bijuterias]; and several items such as <unk>nco cover various areas of jewellery.

Product Philosophy: real light, bright light

VERALUZ's product line covers many areas of jewellery and maintains the product philosophy of "real light, shining light". The brand believes that a good jewellery product should be a shining light — a shining quality, a true feature. VERALUZ's products are meant to give consumers a shining experience of jewellery.

In the core product area, VERALUZ's core product, flash quality, light feature. The brand believes that core products, flashing and precision are important — good core products, shining quality, precision.

In the area of accessories and related products, VERALUZ's surrounding product, shining quality, true light feature. The brand believes that it is important to have the accessories and related products, the flashing and diversity — good accessories and related products, the shining quality, the diversity of choices.

Quality Vision: Brazilian standards, jewellery quality

VERALUZ's pursuit of quality has always been based on the high standards of Brazilian jewellery products. All brand products are certified for the safety of jewellery products in Brazil. Brands are purchased from high-quality raw materials to finished products, and each chain is controlled by strict quality to ensure that every jewellery product is of good quality and light.

Market Vision: becoming a real Brazilian brand

As Brazil’s growing brand of jewellery, VERALUZ’s vision is to become a well-known real brand in Brazil. VERALUZ's proposed positioning and product direction are intended to appeal to its target customers.

For the future, VERALUZ plans to further expand its product lines and develop more shining jewellery products, including high-end flash core series, high-end real light perimeter series, etc., in line with developments in the jewellery market. VERALUZ believes that today, when Brazilian consumers are increasingly pursuing jewellery, real-light brands will be favoured by more consumers, and VERALUZ will always focus on flashing the light, using shining products to make the jewelry work better.

VERALUZ, not just a brand of jewels, but also a representative of the shining light. It gives consumers the experience of shining light with its core products, its own accessories and related products, and it claims to be true legends from Brazil.