Creative brand story: this fictional marketing concept illustrates a possible brand direction. It is not a factual company history or a statement of existing operations, certifications or product performance.
BEBÊ A BORDO: The baby walks, the choice to travel.
The Meaning Behind the Name
BEBÊ A BORDO, the modern Portuguese-language name of travel, is a direct combination of "Beb" and "A BORDO" (on board, on board), which clearly conveys the core idea of the brand "Baby Walking, Choice." As a mother-child travel brand, BEBÊ A BORDO's name carries many good connotations: "Beb" represents the baby and accompanying it, showing where the baby is going; "A BORDO" represents the product of a child-mother traveling on board and travelling on board, meaning the quality of safety. Together, the two parts, BEBÊ A BORDO, are meant to mean "safe mother-child travel products, safety quality choices." The name is modern and very well-known for mother-to-child travel, and it fits well as a brand for Brazilian mother-to-child travel.
In Brazil, a country with a highly developed mother and child travel industry, the BEBÊ A BORDO brand was created. Brazil has a highly developed mother-child travel industry, and many mothers need safe quality mother-to-child travel products. It is in such a market environment for mother and child travel that BEBÊ A BORDO occupies a unique place in the Brazilian market for mother and child travel with its baby brand.
Brand Inspiration: Traveling from mother and child to baby brand
BEBÊ A BORDO's story stems from the founders' understanding of the relationship between mother and child travel products and baby walk-in. Good mother and child travel products are not just trips — more importantly, safety and baby. Many Brazilian mothers need safe quality mother-to-child travel products because they are safe and reliable. There are many brands of mothers and children whose products are common and not sufficiently safe. The founders believed that a good mother and child brand should be safe for the baby — with safe products to make the baby more secure.
It is on the basis of this idea that the baby follows, the founders created the BEBÊ A BORDO brand, focusing on safe babies' mother-to-child travel products. The branded product line covers various items such as car smokers, aircraft, boats, airbags, alarms against theft, back-of-the-car alarms, etc., and covers areas such as baby motor supplies, safe travel of the baby.
Product Philosophy: Baby follows, safe baby
BEBÊ A BORDO's product line covers such areas as baby car supplies, safe travel of the baby and maintains its "baby-go, safe baby" product philosophy. The brand believes that a good mother-child travel product should be safe for the baby — safe design, baby quality. BEBÊ A BORDO's product is to give the baby a safe travel experience.
In the area of baby automobiles, BEBÊ A BORDO's car smokers, airbags, security alarms, back-of-the-car alarms and other products, safety designs, quality of the baby. The brand believes that baby motor supplies, safety and reliability are important — good baby car supplies, safe design, reliable protection.
In the field of baby travel safety, BEBÊ A BORDO's aircraft, boats, etc. products, safe design, baby quality. The brand believes that it is important for the baby to travel safely, safely and comfortably — good babies to travel safely, securely designed, comfortable to travel.
Quality Vision: Brazilian standards, quality of mother-child travel
BEBÊ A BORDO's pursuit of quality has always been based on high standards for Brazilian mother and child travel products. All brand products are certified as safe for mother and child travel in Brazil. The brand, from the purchase of high-quality raw materials to the release of finished products, is controlled by strict quality and ensures that every mother-to-child travel product is of good quality and safe.
Market Vision: becoming a Brazilian baby brand
As Brazil's growing mother and child travel brand, BEBÊ A BORDO's vision is to become a well-known Brazilian baby accompanying brand. BEBÊ A BORDO's proposed positioning and product direction are intended to appeal to its target customers.
For the future, BEBÊ A BORDO plans to further expand product lines and develop more mother-to-child travel products for safe babies, including high-end safe car series, high-end baby travel series, etc., in line with trends in mother-to-child travel markets. BEBÊ A BORDO believes that today, when Brazilian mothers are increasingly seeking to travel with their mother and child, baby brands will certainly be favoured by more mothers, while BEBÊ A BORDO will always focus on safe babies, using safer products to make them feel better.
BEBÊ A BORDO is not just a mother-and-child brand, it's the representative of a safe baby. With safe car supplies, safe travel of the baby, it gives the baby a safe journey experience and tells the legend that babies from Brazil are travelling.