Mooyran

Mooyran: Muylan, Lighting Choice

The Meaning Behind the Name

Mooyran, a modern brand name for lighting, clearly conveys the core idea of the brand, Muylan. As a brand of lighting, Mooyran's name has multiple meanings: energy efficiency represents the energy-efficient positioning of the brand, Muylan represents the muiland character of the brand and fashion represents the quality of the brand. The name is modern, very illuminating and well suited as a brand for the Brazilian LED lighting market.

In Brazil, a country with a highly developed LED lighting industry, the Mooyran brand was created. The Brazilian LED lighting industry is well developed, and many consumers need energy-efficient LED lighting. It is in this market environment of LED lighting that Mooyran, with its Muylan brand concept, occupies a unique position in the Brazilian LED light market.

Brand Inspiration: from LED lighting to Muylan brand

The story of Mooyran stems from the founders ' understanding of the relationship between LED lighting and Muylan. Good LED lighting, not just lighting -- more importantly energy conservation and Muylan. Many Brazilian consumers need energy-efficient LED lighting because it works well. There are lots of lighting brands on the market, and products are common and not energy-efficient. The founders believe that the good lighting brand should be energy-efficient, Muylan - using energy-efficient products to make light better.

It is on the basis of this Muylan idea that the founders created the Mooyran brand, focusing on energy-efficient LED lighting in Muyland. The branded product line covers Aparelhos de lumiminação de led [diodos emissores de luz]; Bastées de luz para iluminação; Bastées de luz, à bateria; Luminária; Luminárias de Chão; and Lu, covering various areas of LED lighting.

Product Philosophy: Muylan, energy-efficient Muilan

Mooyran's product line covers many areas of LED lighting and maintains the product philosophy "Muylan, energy-efficient Muiland". The brand believes that a good LED lighting should be an energy-saving Muylan quality, the Muiland feature. Mooyran's products are intended to provide consumers with energy-efficient lighting experience in Muylan.

In the core product area, Mooyran's core product, energy efficiency quality, Muylan feature. The brand believes that core products, energy efficiency and fashion are important — good core products, quality of energy conservation, fashion assurance.

In the area of accessories and related products, Mooyran's accessories and related products, energy-saving quality and Muylan characteristics. The brand believes that it is important for the accessories and related products, energy efficiency and diversity — good accessories and related products, quality of energy conservation, diverse choices.

Quality Vision: Brazilian standards, lighting quality

Mooyran's pursuit of quality has always been benchmarked against the high standards of Brazilian LED lighting. All brand products are certified for safety of LED lighting in Brazil. From quality raw materials to finished products, branding is controlled by strict quality to ensure that every LED lighting is of good quality and energy-efficient Muylan.

Market Vision: branding Muylan, Brazil

As Brazil's growing lighting brand, Mooyran's vision was to become the famous Muylan brand in Brazil. Mooyran's proposed positioning and product direction are intended to appeal to its target customers.

For the future, Mooyran plans to further expand product lines and develop more energy-efficient LED lighting products in Muylan, including high-end core energy efficiency series, high-end muiland perimeter series, etc., in line with developments in the LED lighting market. Mooyran believes that today, when consumers in Brazil are increasingly pursuing LED lighting, the Muylan brand will certainly be favoured by more consumers, while Mooyran will always focus on energy-saving Moiland and use energy-efficient products to make light better.

Mooyran is not just a brand of lighting, but also a representative of the energy-efficient Muylan. With its energy-efficient core product, Muylan's peripheral product, it brings to the consumer an experience of energy-saving Muiland lighting and tells about the legend of Muilan from Brazil.